Manager – Performance / Growth Marketing

Purplle.com; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Purplle.com is hiring a Manager – Performance / Growth Marketing to drive D2C growth for Juicy Chemistry and Carmesi in Mumbai's Vikhroli area. You will lead paid campaigns on Meta, Google and other channels, owning revenue, CAC and ROAS targets.

You’ll collaborate with Design, Content and Brand teams to develop high-performing assets, build a structured testing roadmap, and continually optimise campaigns, landing pages and offers to scale growth.

Qualifications

• 3–6 years of performance marketing / growth marketing experience.
• Hands-on with Meta Ads and Google Ads.
• Own revenue, ROAS and CAC targets.
• Strong analytical skills and data-driven decisions.
• Beauty/Personal Care experience preferred.

Responsibilities

• Plan and manage paid campaigns across Meta, Google and other performance channels.
• Own monthly and quarterly revenue, CAC and ROAS targets.
• Test and optimise creatives, audiences, bidding strategies, offers and landing pages.
• Track CAC, ROAS, LTV, AOV, conversion rate and revenue.
• Analyse campaign performance and identify efficiency opportunities.
• Build a structured testing roadmap across channels and creatives.
• Collaborate with Design, Content and Brand teams on assets.
• Manage campaign budgets and optimise media allocation.
• Prepare regular performance reports with insights and next steps.
• Partner with cross-functional teams to improve the D2C funnel.

Skills

Performance marketing

Growth marketing

Meta Ads

Google Ads

Revenue ownership

ROAS optimization

CAC / LTV / AOV

Analytical mindset

Creatives collaboration

Stakeholder management

Tools

GA4

Shopify

Excel

Job description

About The Role

We’re looking for a Manager – Performance / Growth Marketing to drive D2C growth for Juicy Chemistry and Carmesi.

Location: Vikhroli, Mumbai

Experience: 3–6 years

Type: Full-time, On-site

Brands: Juicy Chemistry & Carmesi

What You’ll Do

• Plan and manage paid campaigns across Meta, Google and other performance channels.
• Own monthly and quarterly revenue, CAC and ROAS targets.
• Test and optimise creatives, audiences, bidding strategies, offers and landing pages.
• Track and improve key metrics including CAC, ROAS, LTV, AOV, conversion rate and revenue.
• Analyse campaign performance and identify opportunities to improve efficiency and scale.
• Build and maintain a structured testing roadmap across channels, audiences and creatives.
• Work closely with Design, Content and Brand teams to develop high-performing campaign assets.
• Manage campaign budgets and optimise media allocation based on performance.
• Prepare regular performance reports with clear insights, recommendations and next steps.
• Partner with cross-functional teams to improve the overall D2C funnel and customer journey.

Who We’re Looking For

• 3–6 years of experience in Performance Marketing / Growth Marketing, on agency or brand side.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience managing campaigns with ownership of revenue, ROAS and customer acquisition.
• Strong understanding of CAC, ROAS, LTV, AOV, attribution and conversion funnels.
• Highly analytical with the ability to turn data into actionable decisions.
• Strong understanding of creative performance and ability to work closely with creative teams.
• Beauty & Personal Care experience preferred; candidates from Fashion, Lifestyle or other consumer brands are welcome.
• Strong communication, ownership and stakeholder management skills.
• Comfortable working in a fast-paced, high-growth environment.

Good to Have

• Experience scaling D2C brands.
• Experience with Shopify / e-commerce platforms and GA4.
• Exposure to CRO, landing-page optimisation and experimentation.
• Experience building creative testing frameworks.

What Success Looks Like

• Growth in D2C revenue and new customer acquisition.
• Improved ROAS and CAC efficiency.
• Scalable testing across creatives, audiences and channels.
• Strong data-backed decision-making.
• Effective collaboration across Growth, Creative, Content and Brand teams.