Performance Marketing Manager

SO/FACET; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

SO/FACET is seeking a Performance/Growth Marketing Manager to own customer acquisition end-to-end from Mumbai. This on-site role requires planning paid campaigns across Meta, Google and emerging channels, managing budgets to optimize CAC/ROAS, and owning the full funnel from ad to repeat purchase.

The candidate should have 3–4 years in performance marketing, hands-on expertise with Meta Ads Manager and Google Ads, strong analytics, and experience with D2C or high-AOV products.

Qualifications

• 3-4 years of experience in performance or growth marketing, personally managing monthly ad budgets.
• A proven record of scaling revenue while holding CAC and ROAS targets.
• Hands-on expertise with Meta Ads Manager, Google Ads, web analytics and CRO tools.
• Strong analytical and commercial skills; comfortable with spreadsheets and unit economics.
• Ability to work as both strategist and operator in a fast-paced, on-site environment.
• Experience in D2C, jewellery, fashion or beauty, especially high-AOV products, is an advantage.
• Commitment to inclusive, gender-neutral and non-discriminatory practices in all aspects of work.

Responsibilities

• Plan and optimise paid campaigns across Meta, Google and emerging channels.
• Manage budgets to drive CAC down and ROAS up.
• Own the full funnel from ad to checkout to repeat purchase.
• Run creative and conversion experiments with content and design teams.
• Set up retention and CRM flows.
• Own analytics, attribution and a weekly growth report for the founders.

Skills

Web analytics

Unit economics

Data-driven decision making

Analytical thinking

Strategic planning

Tools

Meta Ads Manager

Google Ads

CRO tools

Web analytics tools

Job description

Company Description

SO/FACET is a modern self-expression brand that believes people are multifaceted and cannot be defined by a single dimension. We make lab-grown diamond jewellery for a younger generation: pieces that aren't saved for weddings, anniversaries or special occasions, but worn every day as an expression of who you are. Soft and sharp, quiet and bold, rooted and rebellious, certain and still evolving.

We're building our founding team in Mumbai. Team members are invited to shape a culture that values authenticity, creativity and the freedom to own every version of oneself.

Role Description

This is a full-time, on-site role based in Mumbai. The Performance / Growth Marketing Manager will own customer acquisition end to end and build the in-house performance engine behind SO/FACET's growth. Responsibilities include planning and optimising paid campaigns across Meta, Google and emerging channels; managing budgets to drive CAC down and ROAS up; owning the full funnel from ad to checkout to repeat purchase; running creative and conversion experiments with the content and design teams; setting up retention and CRM flows; and owning analytics, attribution and a weekly growth report for the founders.

Qualifications

• 3-4 years of experience in performance or growth marketing, personally managing monthly ad budgets.
• A proven record of scaling revenue while holding CAC and ROAS targets.
• Hands-on expertise with Meta Ads Manager, Google Ads, web analytics and CRO tools.
• Strong analytical and commercial skills; comfortable with spreadsheets and unit economics.
• Ability to work as both strategist and operator in a fast-paced, on-site environment.
• Experience in D2C, jewellery, fashion or beauty, especially high-AOV products, is an advantage.
• Commitment to inclusive, gender-neutral and non-discriminatory practices in all aspects of work.