Digital Marketing Manager (D2C & Growth) - Mumbai

Hexagon Nutrition; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Hexagon Nutrition seeks a data-driven Digital Marketing Manager to own the D2C ecosystem and drive growth across digital touchpoints.

You will lead full-funnel campaigns on Meta and Google, optimize for AEO/GEO, CRO, and elevate search visibility with AI-driven strategies and in-house video production.

Collaborate with creative teams to test and iterate, leveraging analytics to hit revenue milestones and lift retention.

Qualifications

• Experience owning a fast-growing D2C brand.
• Strong mastery of Meta Ads Manager and Google Ads.
• Deep understanding of AEO/GEO dynamics and AI-indexed search visibility.
• Content production experience with in-house video creation and short-form storytelling.
• Familiarity with Shopify or similar D2C platforms; CRO knowledge.
• Tech-savvy and proficient with generative AI tools for copy, imagery, video, and workflows.
• Analytical mindset with revenue projections, CPA/ROAS targets, and cohort reports.

Responsibilities

• Plan, execute, and scale end-to-end paid acquisition campaigns across Meta and Google.
• Optimize content and site architecture for AEO/GEO and AI-driven search results.
• Oversee D2C storefront (Shopify/custom stack) and collaborate with developers/UX designers.
• Map and optimize the customer journey to improve CRO, AOV, and retention.
• Lead in-house video shoots and develop fresh, high-converting creative concepts.
• Monitor analytics and attribution; present insights to drive revenue milestones.

Skills

D2C Marketing

Meta Ads

Google Ads

GA4

CRO

AEO/GEO

Video Production

AI Tools

Analytics

Tools

Shopify

GA4

Midjourney

Runway

Claude

ChatGPT

CapCut AI

Job description

Hi,

We are looking for an agile, data-driven Digital Marketing Manager to spearhead our brands growth across digital touchpoints. In this role, you will take full ownership of our direct-to-consumer (D2C) website ecosystem, lead full-funnel performance marketing campaigns, and drive next-generation search visibility through generative engine and answer engine optimization (AEO/GEO).

You will bridge the gap between creative storytelling and performance metrics, conceptualizing viral creative hooks, directing in-house video shoots, and continuously optimizing our customer journey from discovery to repeat purchase.

Key Responsibilities -

1. Full-Funnel Performance Marketing & Paid Media -

• Plan, execute, and scale end-to-end paid acquisition campaigns across Meta Ads Manager (Facebook, Instagram) and Google Ads (Search, Performance Max, YouTube, Shopping, Display).
• Define campaign structures, custom audiences, pixel setups, conversion tracking, and bidding strategies aligned with targeted ROAS, CAC, and LTV.
• Build robust budget allocation models and target forecasts (monthly, quarterly, annual) to meet revenue milestones.

2. Next-Gen Search: AEO & GEO Optimization -

• Go beyond traditional SEO by optimizing content and website architecture for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms like ChatGPT, Google AI Overviews, Perplexity, and Claude.
• Implement structured schema markup, authoritative brand mentions, and conversational query frameworks to secure top visibility in AI-driven search results.

3. D2C Website, Customer Journey & CRO -

• Oversee the D2C storefront (Shopify/custom stack), collaborating with developers and UI/UX designers to refine site layout, category navigation, and landing page architecture.
• Map and optimize the complete customer journey, eliminating friction points to lift conversion rates (CRO), Average Order Value (AOV), and retention.
• Conduct continuous A/B testing on product pages, checkout funnels, bundles, and promotional banners.

4. Creative Ideation, In-House Video Production & AI Workflows -

• Develop fresh, high-converting creative concepts and hooks tailored for short-form video (Reels, TikTok/YouTube Shorts, UGC-style ads).
• Plan and direct in-house video and photo shoots, managing scripting, storyboarding, talent coordination, and post-production feedback.
• Integrate cutting-edge AI tools (e.g., Midjourney, Runway, ElevenLabs, Claude/ChatGPT, CapCut AI) across copywriting, asset generation, workflow automation, and rapid creative testing.

5. Reporting, Analytics & Attribution -

• Monitor, analyze, and present cross-channel performance using Google Analytics 4 (GA4), Shopify Analytics, and attribution platforms.
• Derive actionable insights on user drop-offs, cohort retention, and creative fatigue to iterate rapidly.

Preferred candidate profile

• Experience: 47 years of proven digital marketing experience, with substantial hands-on ownership of a fast-growing D2C brand.
• Ad Platform Mastery: Deep, tactical expertise in Meta Ads Manager and Google Ads; strong understanding of modern tracking and attribution nuances.
• Modern Search Knowledge: Demonstrated understanding of AEO/GEO dynamics and how large language models index, cite, and retrieve brand information.
• Content Production: Practical experience with in-house video creation, short-form storytelling, creative briefing, and smartphone or mirrorless camera setups.
• D2C & CRO Acumen: Familiarity with modern eCommerce platforms (Shopify preferred), conversion rate optimization tactics, and website layout best practices.
• Tech-Savvy: Active user of generative AI tools for copy, imagery, video generation, and workflow enhancement.
• Analytical Mindset: Comfortable building revenue projection models, CPA/ROAS targets, and customer cohort reports.