Senior Performance Marketing

Growify Digital; Delhi; Sur place; INR 1 500 000 - 2 100 000; Plein temps

Résumé du poste

Growify Digital is seeking a Senior Performance Marketer to drive growth for luxury D2C brands. You will own full-funnel strategy, optimize ROAS, manage large budgets, and mentor a team of performance marketers across channels.

The role requires hands-on expertise with Meta and Google Ads, GA4, Shopify, Klaviyo and CRM integrations, plus a strategic, cross-functional approach to campaigns and client reviews.

Qualifications

• 5–8+ years in performance marketing with hands-on Meta and Google Ads experience.
• Experience leading teams, managing multiple D2C/e-commerce accounts and substantial budgets; agency background preferred.
• Strong knowledge of GA4, Merchant Center, Shopify, attribution, full-funnel marketing and commercial metrics.
• Excellent analytical, communication, stakeholder management and problem-solving skills.

Responsabilités

• Own full-funnel growth strategies, revenue targets, ROAS, CAC and marketing efficiency across brands.
• Scale winning campaigns, products, audiences and markets, including premium and high-AOV customer journeys.
• Lead, mentor and review performance marketers; set clear goals, accountability and execution standards.
• Build independent decision-making, strong campaign hygiene and continuous learning.
• Lead client reviews and coordinate Brand Management, Design, Website, CRM, Sales and Data teams to remove bottlenecks.
• Use AI and automation to improve reporting, analysis, workflows and team productivity.

Connaissances

Meta Ads

Google Ads

Team Leadership

GA4

Shopify

Klaviyo

CRM

Analytics

Budget Management

D2C/e-commerce

Outils

GA4

Shopify

Klaviyo

WebEngage

Merchant Center

WhatsApp

CRM

Description du poste

Senior Performance Marketer (Luxury E-commerce)

About Growify Digital

Growify Digital is a tech-enabled e-commerce growth agency specializing in luxury fashion, lifestyle, jewellery, and design-led brands. Over the last 5+ years, we have partnered with some of the most respected names in Indian and global fashion, including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Torani, Dhruv Kapoor, Mahima Mahajan, and many more.

About the Role

We are seeking a performance marketing leader who can grow multiple D2C brands, manage significant advertising budgets and build a high-performing team. This role calls for full-funnel commercial thinking, not just campaign execution.

Key Responsibilities

Performance Marketing & Growth

• Own full-funnel growth strategies, revenue targets, ROAS, CAC and marketing efficiency across brands.
• Scale winning campaigns, products, audiences and markets, including premium and high-AOV customer journeys.
• Lead, mentor and review performance marketers; set clear goals, accountability and execution standards.
• Build independent decision-making, strong campaign hygiene and continuous learning.

Channel & E-commerce Strategy

• Lead Meta and Google Ads strategy, including Shopping, Performance Max, retargeting and creative testing.
• Connect Shopify conversion, Klaviyo/email, WhatsApp, CRM, retention and WebEngage-style automation into one growth plan.

Quality, Analytics & Optimization

• Audit performance, tracking, budgets and creatives; turn data into clear actions and corrective plans.

Client & Cross-Functional Management

• Lead client reviews and coordinate Brand Management, Design, Website, CRM, Sales and Data teams to remove bottlenecks.
• Use AI and automation to improve reporting, analysis, workflows and team productivity.

Required Skills & Qualifications

• 5–8+ years in performance marketing with strong hands‑on Meta and Google Ads experience.
• Experience leading teams, managing multiple D2C/e‑commerce accounts and substantial budgets; agency background preferred.
• Strong knowledge of GA4, Merchant Center, Shopify, attribution, full‑funnel marketing and commercial metrics.
• Excellent analytical, communication, stakeholder management and problem‑solving skills.

Preferred Qualifications

• Luxury, fashion, jewellery or high‑AOV brand experience; Klaviyo, WhatsApp, WebEngage and CRM exposure.
• Understanding of omnichannel conversions, assisted sales and AI‑powered marketing workflows.