Performance Marketing Manager

Kimirica; Mumbai; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Kimirica is seeking a hands-on Performance Marketing Manager to own paid acquisition across Meta and Google for its luxury D2C brand. You will drive growth with structured testing, budget planning, and agency management, collaborating with data analysts and creative teams to optimize ROAS and CAC.

You’ll lead monthly and quarterly plans, build high-performing campaigns, and mentor internal teams as the business scales its D2C presence in India.

Qualifications

• 4+ years of hands-on performance marketing experience.
• Proven track record managing and scaling Meta and Google campaigns for D2C brands.
• Strong working knowledge of Meta Ads Manager, Google Ads, Shopify and GA4.
• Experience managing agencies and driving accountability.

Responsibilities

• Own growth across Meta and Google and build monthly and quarterly acquisition plans aligned to revenue targets.
• Create campaign structures, audience strategies, budget plans and scaling roadmaps.
• Improve ROAS, CAC and overall marketing efficiency.
• Run consistent testing across audiences, creatives, offers, landing pages and campaign structures.
• Be the primary point of contact for our media agencies, review their strategies and hold them accountable to growth and efficiency targets.
• Scale winning campaigns while holding efficiency benchmarks, and resolve performance bottlenecks quickly.
• Optimise budget allocation, audience segmentation, bidding and retargeting funnels.
• Partner with creative and content teams to build high-performing, on-brand ad creatives, and keep a steady pipeline of fresh ones.
• Work with the Data Analyst to read campaign and funnel metrics, and bring clear recommendations to weekly and monthly business reviews.

Skills

Performance Marketing

Meta Ads

Google Ads

D2C Growth

Shopify

GA4

ROAS Optimisation

Agency Management

Creative Testing

Campaign Scaling

Retargeting

CRO

Tools

Shopify

GA4

Meta Ads Manager

Google Ads

Job description

Performance Marketing Manager, D2C Growth (Meta & Google) | Kimirica

Employment type: Full-time

Experience: 4 to 8 years

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About Kimirica

Kimirica is a luxury D2C brand, premium and 100% vegan, across bath and body, skincare, fragrance, and home and wellness. As we scale our D2C business, we are looking for someone to drive growth across Meta and Google and keep performance at the same standard as the brand.

About the Role

As Performance Marketing Manager, you will own paid acquisition and growth across Meta and Google. We want a hands-on operator who scales D2C brands through structured testing, performance analysis and agency management. Dedicated analytics support is available, so your focus is performance ownership, optimisation and growth decisions, not building reports.

What You'll Do

• Own growth across Meta and Google and build monthly and quarterly acquisition plans aligned to revenue targets
• Create campaign structures, audience strategies, budget plans and scaling roadmaps
• Improve ROAS, CAC and overall marketing efficiency
• Run consistent testing across audiences, creatives, offers, landing pages and campaign structures
• Be the primary point of contact for our media agencies, review their strategies, challenge assumptions and hold them accountable to growth and efficiency targets
• Scale winning campaigns while holding efficiency benchmarks, and resolve performance bottlenecks quickly
• Optimise budget allocation, audience segmentation, bidding and retargeting funnels
• Partner with creative and content teams to build high-performing, on-brand ad creatives, and keep a steady pipeline of fresh ones
• Work with the Data Analyst to read campaign and funnel metrics, and bring clear recommendations to weekly and monthly business reviews

What You Bring

• 4+ years of hands-on performance marketing experience
• Proven track record managing and scaling Meta and Google campaigns for D2C brands
• Strong working knowledge of Meta Ads Manager, Google Ads, Shopify and GA4
• Experience managing agencies and driving accountability
• Strong commercial and business acumen, and experience working closely with creative teams
• Preferred: experience in beauty, personal care, fragrance, wellness or premium lifestyle brands
• Preferred: experience managing monthly ad budgets of ₹20L+, attribution and measurement frameworks, and CRO and landing page optimisation

How Success Is Measured

Revenue growth | ROAS | MER | CAC | New customer acquisition | Conversion rate | CTR, CPC and CPM | Budget utilisation | Creative testing velocity | Campaign scaling success

Your First 6 Months

• Set up a structured testing and scaling framework across Meta and Google
• Improve customer acquisition efficiency while supporting revenue targets
• Build a strong working rhythm with agency partners and internal teams
• Increase creative testing velocity and creative performance

Who You'll Work With

Founder and Leadership Team, Creative Team, Data Analyst, E-commerce Team, External Media Agencies

Skills

Performance Marketing, Meta Ads, Google Ads, D2C Growth, Shopify, GA4, ROAS and CAC Optimisation, Agency Management, Creative Testing, Campaign Scaling, Retargeting, CRO