Manager Performance And Growth Marketing D2C

Noise; Gurugram District; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Noise is seeking a sharp, analytical Performance & Growth Marketing leader to own and scale the D2C growth engine. You will set strategy, own P&L levers of paid media, and lead a small team to hit aggressive acquisition and revenue targets.

We value a deeply analytical mindset, hands-on experience with Meta and Google Ads at scale, and a structured approach to experimentation and optimization. Join a fast-paced brand with a performance-driven culture in Gurugram.

Qualifications

• 6-8 years in performance & growth marketing, preferably D2C/e-commerce or consumer brands.
• Hands-on management of Meta Ads and Google Ads at scale with substantial monthly budgets (3Cr+).
• Strong analytical skills: unit economics (CAC, LTV, ROAS) and data-driven decision making.

Responsibilities

• Own the D2C growth P&L and drive revenue, acquisition, ROAS, CAC, and efficiency across paid channels.
• Set quarterly growth roadmap across funnel: acquisition, conversion, retention.
• Lead and mentor a small performance marketing team; define goals and review performance.
• Architect creative/testing strategy with design/content teams; run A/B testing frameworks.
• Drive full-funnel CRO: landing pages, on-site optimization, and heatmaps.
• Build measurement layer: KPIs, dashboards, attribution, and MMM thinking.
• Deliver weekly and monthly performance insights to leadership with actionable recommendations.
• Manage monthly ad budgets in multi-crore range; forecast spend and optimize spend allocation.

Skills

Paid media

Analytics

Excel/Sheets

SQL/BI tools

Team leadership

Creative testing

Performance marketing

D2C/e-commerce

Tools

Looker

GA4

Power BI

Job description

Job Description:

Noise is looking for a sharp, analytical, and highly ownership-driven Performance & Growth Marketing leader to own and scale the growth engine of our D2C business (gonoise.com). This is a step up from pure campaign execution — you will set the strategy, own the P&L levers of paid media, build the growth roadmap across the funnel, and lead a small team to hit aggressive acquisition and revenue targets. We follow a performance-driven culture full of freedom and fun, and we want someone who lives and breathes numbers while shaping how a leading consumer brand grows online.

What You’ll Own

• Own the D2C growth P&L. Drive revenue, new-customer acquisition, ROAS, CAC, and blended efficiency across the full paid ecosystem — Meta, Google, and emerging channels — with full accountability for spend and outcomes.
• Set the growth strategy. Build and own the quarterly growth roadmap across the funnel — acquisition, conversion, and retention — balancing scale with efficiency and defining where and how we invest budget.
• Lead and mentor a team. Manage a small team of performance marketers and channel specialists; set goals, review performance, and raise the analytical bar across the function.
• Architect creative and testing strategy. Partner with design and content teams to ideate, test, and scale breakthrough creative concepts across multiple product lines, backed by a rigorous experimentation framework.
• Drive full-funnel CRO. Own landing page and on-site conversion optimization using heat maps, session recordings, cohort data, and structured A/B testing to systematically lift conversion rate.
• Build the measurement layer. Define KPIs, build dashboards, and own attribution, incrementality, and MMM thinking so decisions are grounded in data, not guesswork.
• Report to leadership. Deliver crisp weekly and monthly performance readouts to senior leadership with clear insights, trade-offs, and recommendations on where to double down.
• Manage budgets at scale. Allocate and optimize monthly ad budgets in the multi-crore range, forecasting spend against revenue targets and reallocating dynamically to maximize return.

The Ideal Noisemaker

• 6-8 years of performance and growth marketing experience, ideally in D2C, e-commerce, or consumer brands.
• Hands-on experience managing Meta Ads and Google Ads at scale, with a minimum monthly budget ownership of 3Cr+.
• Deeply analytical — fluent in unit economics (CAC, LTV, ROAS, contribution margin) and comfortable turning large data sets into clear decisions. Strong Excel/Sheets; SQL or dashboarding tools (Looker, GA4, Power BI) a plus.
• Proven track record of scaling paid channels profitably and building repeatable growth playbooks.
• Experience leading or mentoring a team, with the maturity to own outcomes end-to-end and drive cross-functional alignment with design, content, and product.
• Strong consumer mindset — you understand user personas, experience, and personalized marketing.
• A structured problem-solver who thrives in a fast-paced environment and produces results with minimal hand-holding.
• Strong cultural and pop-culture awareness, plugged into day-to-day industry trends.
• Brownie points for experience in Consumer Electronics or high-velocity D2C brands.

At Noise, growth is a team sport. If you want to own a fast-scaling D2C growth engine and build the playbook others follow — let’s talk.

Requirements: