Manager - Performance & Growth Marketing (D2C)

Nexxbase Marketing; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Noise is seeking a sharp, analytical Performance Growth Marketing leader to own and scale the growth engine of our D2C business (gonoise.com). You will set the strategy, own the paid media levers, and lead a small team to hit aggressive acquisition and revenue targets, in a performance-driven culture full of freedom and fun.

You will build a quarterly growth roadmap across the funnel, optimize landing pages and testing, and present crisp insights to senior leadership to guide where to invest for

Qualifications

• 6-8 years of performance and growth marketing experience in D2C/e-commerce or consumer brands.
• Hands-on experience managing Meta Ads and Google Ads at scale, with a minimum monthly budget ownership of 3Cr+.
• Deep analytical ability with unit economics (CAC, LTV, ROAS) and comfort turning large data sets into decisions.
• Proven track record of scaling paid channels profitably and building repeatable growth playbooks.
• Experience leading or mentoring a team and driving cross-functional alignment.
• Strong consumer mindset and understanding of personas and personalized marketing.
• Structured problem-solver who thrives in fast-paced environments.

Responsibilities

• Own the D2C growth P&L. Drive revenue, new-customer acquisition, ROAS, CAC, and efficiency across paid media.
• Lead the growth strategy and quarterly roadmap across funnel stages: acquisition, conversion, and retention.
• Manage and mentor a small team of performance marketers and channel specialists.
• Architect creative and testing strategy with design and content teams; run a rigorous experimentation framework.
• Drive full-funnel CRO: optimize landing pages and on-site conversion using heatmaps and A/B testing.
• Build the measurement layer: define KPIs, dashboards, attribution, and MMM thinking.
• Report performance weekly and monthly to leadership with insights and recommended bets.
• Manage budgets at scale, forecasting spend against revenue targets and reallocating for maximum return.

Skills

Performance marketing

Growth strategy

Data analysis

Excel/Sheets

SQL

BI tools

Team leadership

D2C/e-commerce

Tools

Looker

GA4

Power BI

BigQuery

Excel

Job description

Noise is looking for a sharp, analytical, and highly ownership-driven Performance Growth Marketing leader to own and scale the growth engine of our D2C business (gonoise.com). This is a step up from pure campaign execution - you will set the strategy, own the PL levers of paid media, build the growth roadmap across the funnel, and lead a small team to hit aggressive acquisition and revenue targets. We follow a performance-driven culture full of freedom and fun, and we want someone who lives and breathes numbers while shaping how a leading consumer brand grows online.

What Youll Own

• Own the D2C growth PL. Drive revenue, new-customer acquisition, ROAS, CAC, and blended efficiency across the full paid ecosystem - Meta, Google, and emerging channels - with full accountability for spend and outcomes.
• Set the growth strategy. Build and own the quarterly growth roadmap across the funnel - acquisition, conversion, and retention - balancing scale with efficiency and defining where and how we invest budget.
• Lead and mentor a team. Manage a small team of performance marketers and channel specialists; set goals, review performance, and raise the analytical bar across the function.
• Architect creative and testing strategy. Partner with design and content teams to ideate, test, and scale breakthrough creative concepts across multiple product lines, backed by a rigorous experimentation framework.
• Drive full-funnel CRO. Own landing page and on-site conversion optimization using heat maps, session recordings, cohort data, and structured A/B testing to systematically lift conversion rate.
• Build the measurement layer. Define KPIs, build dashboards, and own attribution, incrementality, and MMM thinking so decisions are grounded in data, not guesswork.
• Report to leadership. Deliver crisp weekly and monthly performance readouts to senior leadership with clear insights, trade-offs, and recommendations on where to double down.
• Manage budgets at scale. Allocate and optimize monthly ad budgets in the multi-crore range, forecasting spend against revenue targets and reallocating dynamically to maximize return.

The Ideal Noisemaker

• 6-8 years of performance and growth marketing experience, ideally in D2C, e-commerce, or consumer brands.
• Hands-on experience managing Meta Ads and Google Ads at scale, with a minimum monthly budget ownership of 3Cr+.
• Deeply analytical - fluent in unit economics (CAC, LTV, ROAS, contribution margin) and comfortable turning large data sets into clear decisions. Strong Excel/Sheets; SQL or dashboarding tools (Looker, GA4, Power BI) a plus.
• Proven track record of scaling paid channels profitably and building repeatable growth playbooks.
• Experience leading or mentoring a team, with the maturity to own outcomes end-to-end and drive cross-functional alignment with design, content, and product.
• Strong consumer mindset - you understand user personas, experience, and personalized marketing.
• A structured problem-solver who thrives in a fast-paced environment and produces results with minimal hand-holding.
• Strong cultural and pop-culture awareness, plugged into day-to-day industry trends.
• Brownie points for experience in Consumer Electronics or high-velocity D2C brands.

At Noise, growth is a team sport. If you want to own a fast-scaling D2C growth engine and build the playbook others follow - lets talk.