D2C Lead

Anveshan; Gurugram District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Anveshan is seeking a D2C Growth Lead to own end-to-end growth across acquisition, retention, CRM, and website optimization. You will drive the D2C P&L, optimize CAC/ROAS, and build a high-impact performance marketing and CRM engine.

The role demands leadership of a small team and collaboration with brand, product, supply chain, and analytics to scale revenue. You will manage budgets, define growth strategies, and ensure data-driven decision making with GA4, MoEngage and CleverTap across

Qualifications

• 5-8 years in D2C, performance or growth marketing with a track record of scaling revenue at a consumer brand.
• Full-funnel acquisition. Deep hands-on expertise across Meta and Google ads and paid growth.
• Retention & lifecycle. Strong CRM/lifecycle experience with MoEngage, CleverTap or similar platforms.
• Analytics fluency. Comfortable with GA4, dashboards and turning data into decisions.
• Incrementality measurement. Hands-on with channel incrementality measurement CLS, SLS, geo-lift and A/B experiments.
• Commercial ownership. Experience owning a D2C P&L, CAC/ROAS and contribution margin.
• Leadership. Experience leading or mentoring a team and working cross-functionally.
• A self-starter who delivers exceptional results and motivates others in a fast-paced, dynamic environment.
• Strong communication, decision-making and problem-solving skills.
• Bonus. Subscription / loyalty, CRO / website ownership, or food / FMCG D2C experience.

Responsibilities

• Own paid acquisition. Plan and scale customer acquisition across Meta, Google, YouTube and emerging channels to hit CAC and ROAS targets.
• Test and optimise. Run structured experiments across creatives, audiences and funnels; analyse data to drive maximum ROI.
• Own the budget. Manage the D2C marketing budget and channel mix; forecast spends and defend efficiency.
• Build retention engines. Own CRM and lifecycle across email, WhatsApp, SMS and push to grow repeat rate and LTV.
• Map the user journey. Optimise onboarding, win-back and loyalty journeys with sharp segmentation and personalization.
• Grow affiliates & partnerships. Partner with key affiliates to exceed revenue goals and build excitement around Anveshan’s offers.
• Lift conversion. Own website CRO landing pages, PDPs and checkout to improve conversion rate and AOV.
• Partner on product. Work with product and tech on site experience, offers and subscription.
• Turn data into decisions. Use GA4 and analytics tools to surface trends and shape effective messaging.
• Lead the team. Build, mentor and grow a small D2C / performance-marketing team.
• Align cross-functionally. Partner with brand, content, supply chain, finance and CX to keep the D2C engine firing.

Skills

D2C Growth

Performance Marketing

Full-funnel Acquisition

CRM & Lifecycle

Analytics GA4

A/B Testing

Team Leadership

Cross-functional Collaboration

Strategic Thinking

Tools

GA4

MoEngage

CleverTap

Job description

ABOUT THE ROLE

We’re looking for a D2C Lead to own Anveshan’s direct-to-consumer growth end-to-end across performance marketing, retention and CRM, website conversion, and the P&L that ties them together. You’ll set the growth strategy, run the acquisition and retention engines, and lead a small team while partnering closely with brand, product, supply chain and analytics. Reporting to the Head of Growth / Founder, you’ll be accountable for D2C revenue, CAC and ROAS efficiency, and repeat-rate turning Anveshan’s website into a compounding growth channel.

KEY RESPONSIBILITIES

Growth & Performance Marketing

• Own paid acquisition. Plan and scale customer acquisition across Meta, Google, YouTube and emerging channels to hit CAC and ROAS targets.
• Test and optimise. Run structured experiments across creatives, audiences and funnels; analyse data to drive maximum ROI.
• Own the budget. Manage the D2C marketing budget and channel mix; forecast spends and defend efficiency.

Retention, CRM & Lifecycle

• Build retention engines. Own CRM and lifecycle across email, WhatsApp, SMS and push (MoEngage / CleverTap) to grow repeat rate and LTV.
• Maptheuser journey. Optimise onboarding, win-back and loyalty journeys with sharp segmentation and personalization.
• Grow affiliates & partnerships. Partner with key affiliates to exceed revenue goals and build excitement around Anveshan’s offers.

Website, Conversion & Product

• Lift conversion. Own website CRO landing pages, PDPs and checkout to improve conversion rate and AOV.
• Partner on product. Work with product and tech on site experience, offers and subscription.

Analytics & Commercial Ownership

• Own the D2C P&L.Track revenue, CAC, ROAS, contribution margin and repeat-rate; report to leadership with clear insight.
• Turn data into decisions. Use GA4 and analytics tools to surface trends and shape effective messaging.

Team & Cross-functional Leadership

• Lead the team. Build, mentor and grow a small D2C / performance-marketing team.
• Align cross-functionally. Partner with brand, content, supply chain, finance and CX to keep the D2C engine firing.

WHAT WE'RE LOOKING FOR

• 5-8 years in D2C, performance or growth marketing, with a track record of scaling revenue at a consumer brand.
• Full-funnel acquisition. Deep hands-on expertise across Meta and Google ads and paid growth.
• Retention & lifecycle. Strong CRM/lifecycle experience with MoEngage, CleverTap or similar platforms.
• Analytics fluency. Comfortable with GA4, dashboards and turning data into decisions.
• Incrementality measurement. Hands-on with channel incrementality measurement CLS, SLS, geo-lift and A/B experiments.
• Commercial ownership. Experience owning a D2C P&L, CAC/ROAS and contribution margin.
• Leadership. Experience leading or mentoring a team and working cross-functionally.
• Aself-starter who delivers exceptional results and motivates others in a fast-paced, dynamic environment.
• Strong communication, decision-making and problem-solving skills.
• Bonus. Subscription / loyalty, CRO / website ownership, or food / FMCG D2C experience.