Performance Marketing & Growth Associate

Proof of Skill; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Proof of Skill in Bengaluru seeks a Performance Marketing & Growth Associate to own paid acquisition end-to-end, drive creative experimentation, and scale growth. You will manage campaigns across Meta and Google, analyze data, and collaborate with teams to optimize funnels and conversion rates.

Ideal candidates bring 1–4 years in performance marketing, strong analytics, and a rapid testing mindset to identify winning strategies and accelerate meaningful growth from day one.

Qualifications

• 1–4 years of experience in performance or growth marketing.
• Hands-on budgets management on Meta and Google.
• Strong CAC, ROAS, LTV, attribution, and funnels knowledge.
• Proficient with Google Analytics / GA4 and similar tools.
• Data-driven with strong analytical and problem-solving skills.
• Rapid testing mindset: kill losers, scale winners.
• High ownership and thrives in a fast-paced startup.
• Why this role? Own meaningful growth metrics from day one.

Responsibilities

• Own and scale paid acquisition across Meta and Google.
• Plan, launch, monitor, and optimize campaigns daily.
• Track and improve CAC, ROAS, CPL, CTR, conversions.
• Run structured A/B tests across creatives, audiences, landing pages, and funnels.
• Analyze performance and translate data into insights.
• Collaborate with creative teams for high-performing content.
• Identify new acquisition channels and growth opportunities.
• Optimize user journeys and conversion rates.
• Build dashboards and maintain performance trackers.
• Work cross-functionally with product, ops, and leadership on growth initiatives.

Skills

Performance marketing

A/B testing

Data analytics

Google Analytics

Campaign optimization

Tools

Google Ads

Meta Ads

GA4

Job description

Performance Marketing & Growth Associate

Performance Marketing & Growth Associate

About the Role

This is not a “just run ads” role. You’ll own paid acquisition end-to-end, drive creative experimentation, and scale growth.

If you love diving into campaign data, spotting what’s working, killing what’s not, and constantly finding new ways to grow — this is for you.

What You’ll Do

• Own and scale paid acquisition across Meta and Google
  
• Plan, launch, monitor, and optimize performance marketing campaigns daily
  
• Track and improve key metrics — CAC, ROAS, CPL, CTR, conversion rates
  
• Run structured A/B tests across creatives, audiences, landing pages, and funnels
  
• Analyze campaign performance and turn data into actionable insights
  
• Collaborate with creative teams to develop high-performing ad content
  
• Identify new acquisition channels and growth opportunities
  
• Optimize user journeys and conversion rates
  
• Build dashboards and maintain performance trackers
  
• Work cross-functionally with product, ops, and leadership on growth initiative.
  

Requirements

What We’re Looking For

• 1–4 years of experience in performance marketing or growth marketing
  
• Hands-on experience managing ad budgets on both Meta and Google
  
• Strong understanding of CAC, ROAS, LTV, attribution, and conversion funnels
  
• Comfortable with Google Analytics and similar tools
  
• Data-driven with strong analytical and problem-solving skills
  
• Rapid testing mindset — kill losers fast, scale winners aggressively
  
• High ownership and ability to thrive in a fast-paced startup environment
  
• Why This Role?
  
• Own meaningful growth metrics from day one