Manager – Performance & Growth Marketing (D2C)

Gonoise; Gurugram District; On-site; INR 4,500,000 - 7,500,000; Full time

Job summary

Noise is seeking a sharp Performance & Growth Marketing leader to own and scale the D2C growth engine. You will set strategy, own paid media P&L, and lead a small team to hit aggressive acquisition and revenue targets.

This role requires deeply analytical mindset, mastery of Meta and Google Ads, and the ability to build the growth roadmap across the funnel from acquisition to retention. You will work closely with design and content, run A/B tests, and report to leadership.

Qualifications

• 6-8 years of performance and growth marketing experience in D2C or consumer brands.
• Hands-on management of paid media at scale with strong budget ownership.
• Deep understanding of unit economics and data-driven decision making.

Responsibilities

• Own the D2C growth P&L and drive revenue, CAC, ROAS, and efficiency.
• Set the quarterly growth roadmap across acquisition, conversion, and retention.
• Lead and mentor a small team of performance marketers.
• Architect creative and testing strategy with design and content teams.
• Drive full-funnel CRO with landing pages and A/B testing.
• Build KPIs, dashboards, attribution and MMM thinking.
• Report performance with insights and recommendations to leadership.
• Manage monthly ad budgets across a multi-crore spend.

Skills

Performance marketing

Growth marketing

D2C

Meta Ads

Google Ads

Data analysis

Excel/Sheets

SQL

Looker

GA4

Power BI

Tools

Looker

GA4

Power BI

Job description

Noise is looking for a sharp, analytical, and highly ownership-driven Performance & Growth Marketing leader to own and scale the growth engine of our D2C business (gonoise.com). This is a step up from pure campaign execution — you will set the strategy, own the P&L levers of paid media, build the growth roadmap across the funnel, and lead a small team to hit aggressive acquisition and revenue targets. We follow a performance-driven culture full of freedom and fun, and we want someone who lives and breathes numbers while shaping how a leading consumer brand grows online.

What You'll Own

• - Own the D2C growth P&L. Drive revenue, new-customer acquisition, ROAS, CAC, and blended efficiency across the full paid ecosystem — Meta, Google, and emerging channels — with full accountability for spend and outcomes.
• - Set the growth strategy. Build and own the quarterly growth roadmap across the funnel — acquisition, conversion, and retention — balancing scale with efficiency and defining where and how we invest budget.
• - Lead and mentor a team. Manage a small team of performance marketers and channel specialists; set goals, review performance, and raise the analytical bar across the function.
• - Architect creative and testing strategy. Partner with design and content teams to ideate, test, and scale breakthrough creative concepts across multiple product lines, backed by a rigorous experimentation framework.
• - Drive full-funnel CRO. Own landing page and on-site conversion optimization using heat maps, session recordings, cohort data, and structured A/B testing to systematically lift conversion rate.
• - Build the measurement layer. Define KPIs, build dashboards, and own attribution, incrementality, and MMM thinking so decisions are grounded in data, not guesswork.
• - Report to leadership. Deliver crisp weekly and monthly performance readouts to senior leadership with clear insights, trade-offs, and recommendations on where to double down.
• - Manage budgets at scale. Allocate and optimize monthly ad budgets in the multi-crore range, forecasting spend against revenue targets and reallocating dynamically to maximize return.

The Ideal Noisemaker

• - 6-8 years of performance and growth marketing experience, ideally in D2C, e-commerce, or consumer brands.
• - Hands-on experience managing Meta Ads and Google Ads at scale, with a minimum monthly budget ownership of 3Cr+.
• - Deeply analytical — fluent in unit economics (CAC, LTV, ROAS, contribution margin) and comfortable turning large data sets into clear decisions. Strong Excel/Sheets; SQL or dashboarding tools (Looker, GA4, Power BI) a plus.
• - Proven track record of scaling paid channels profitably and building repeatable growth playbooks.
• - Experience leading or mentoring a team, with the maturity to own outcomes end-to-end and drive cross-functional alignment with design, content, and product.
• - Strong consumer mindset — you understand user personas, experience, and personalized marketing.
• - A structured problem-solver who thrives in a fast-paced environment and produces results with minimal hand-holding.
• - Strong cultural and pop-culture awareness, plugged into day-to-day industry trends.
• - Brownie points for experience in Consumer Electronics or high-velocity D2C brands.

At Noise, growth is a team sport. If you want to own a fast-scaling D2C growth engine and build the playbook others follow — let's talk.