Growth Marketing Manager

Meolaa; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Meolaa is seeking a Growth Marketing Manager (D2C) to own new customer acquisition and paid growth for the brand’s D2C website. You will scale revenue efficiently across Meta, Google, Snapchat, and Affiliates while collaborating with Creative, CRO/Web Ops, and CRM teams to maximize conversion and LTV.

You will own paid acquisition strategy, build full-funnel media plans, and lead budgeting, forecasting, and channel expansion to drive scalable growth and ROAS in a fast‑moving consumer brand.

Qualifications

• 5–8 years of experience in D2C performance marketing.
• Hands-on with Meta, Google, Snapchat ads.
• Proven track record scaling budgets with ROAS.
• Strong creative judgment and briefing skills.
• Experience collaborating with CRO/Web Ops teams.

Responsibilities

• Own paid acquisition across Meta, Google, Snapchat, and affiliates.
• Build full-funnel media strategies (prospecting, retargeting, scale).
• Lead budget planning, forecasting, and scaling decisions.
• Collaborate with CRO/Web Ops/Shopify teams to improve PDP and checkout.

Skills

D2C marketing

Paid media

ROAS optimization

Creative briefing

CRO collaboration

Tools

Meta Ads Manager

Google Ads

Snapchat Ads

Affiliate networks

Job description

We at Meolaa are looking for a Growth Marketing Manager (D2C) who will own new customer acquisition and paid growth for the brand’s D2C website. This role is responsible for scaling revenue efficiently through channels like Meta, Google, Snapchat, and Affiliates, while working closely with Creative, CRO/Web Ops, and CRM teams to maximize conversion and LTV.

This is a P&L-impacting role with direct ownership of revenue, ROAS, CAC, and scale.

Key Objectives of the Role

• Drive profitable new customer acquisition
• Scale paid media while improving ROAS
• Build a strong creative-performance feedback loop
• Improve website CVR in collaboration with CRO/Web Ops
• Build a sustainable acquisition engine beyond just “media buying”

Key Responsibilities

• Own paid acquisition across:
• Meta (Facebook & Instagram)
• Google (Search, Shopping, Performance Max, YouTube)
• Snapchat
• Affiliate & Partner channels
• Build full-funnel media strategies (prospecting, retargeting, scale)
• Lead budget planning, forecasting, and scaling decisions
• Identify new growth levers and channels proactively

Media Planning, Execution & Optimization

• Plan monthly and quarterly media budgets and targets
• Optimize campaigns across:
• Creatives
• Bidding strategies
• Landing pages
• Track and improve key metrics
• CAC, ROAS, CVR, AOV, CTR, Hook Rate, Hold Rate
• Scale winners while quickly killing underperforming experiments
• Work closely with CRO / Web Ops / Shopify teams to
• Improve PDP conversion
• Optimize checkout experience
• Use Clarity or similar tools to identify friction points in the user journey
• Influence landing page design, messaging, and flow

Must-Have

• 5–8 years of experience in D2C performance marketing
• Hands-on expertise with Meta, Google, Snapchat
• Proven experience scaling budgets while maintaining ROAS
• Strong creative judgment and briefing ability
• Experience working closely with CRO/Web Ops teams