Performance Strategy Lead

Michael Page; India; On-site; INR 2,000,000 - 4,000,000; Full time

Job summary

Michael Page partners with a fast-growing consumer-focused brand in India to recruit a Senior Performance Marketing Lead. You will own the paid marketing engine across Meta, Google, and other acquisition channels to drive revenue growth and customer acquisition.

You will define channel mix, budgets, ROAS targets, and build an experimentation roadmap. Lead a team of performance marketing specialists, collaborate with product, technology, and creative teams, and mentor cross-functional

Qualifications

• 5-9 years of experience in performance marketing within D2C, e-commerce, consumer, or retail businesses.
• Strong strategic and hands-on expertise across Meta Ads and Google Ads.
• Proven success in scaling revenue while maintaining profitability.
• Deep understanding of acquisition metrics including CAC, LTV, ROAS, and contribution margins.
• Experience managing large marketing budgets and optimizing returns.
• Strong analytical, commercial, and problem-solving capabilities.

Responsibilities

• Own the end-to-end paid marketing strategy across Meta, Google, and other acquisition channels.
• Define channel mix, budget allocation, and revenue growth roadmaps.
• Drive customer acquisition, conversion, retention, and overall funnel performance.
• Manage and improve KPIs including ROAS, CAC, LTV, and contribution margins.
• Identify opportunities across landing pages, checkout journeys, and customer experience to improve conversion rates.
• Lead creative strategy, messaging frameworks, and testing roadmaps in partnership with creative teams.
• Build a structured experimentation framework to identify new growth levers, audiences, and formats.
• Own performance reporting, attribution analysis, and actionable business insights.
• Collaborate closely with product, technology, creative, and leadership teams.
• Mentor and lead performance marketing specialists while driving execution excellence.

Skills

Performance marketing

D2C

Meta Ads

Google Ads

Team leadership

Analytics

Education

Bachelor's degree in Marketing/business

Tools

Meta Ads Manager

Google Ads

GA4

Job description

• Own and scale a high-growth paid marketing engine


• Drive revenue growth with strong strategic influence

About Our Client

Our client is a fast-growing consumer-focused brand redefining its category through innovation, data-driven decision-making, and a strong digital-first approach. With ambitious growth plans and a focus on customer experience, the company offers an entrepreneurial environment where high-impact marketing leaders can shape business outcomes.

Job Description

• Own the end-to-end paid marketing strategy across Meta, Google, and other acquisition channels.


• Define channel mix, budget allocation, and revenue growth roadmaps.


• Drive customer acquisition, conversion, retention, and overall funnel performance.


• Manage and improve key performance metrics including ROAS, CAC, LTV, and contribution margins.


• Identify opportunities across landing pages, checkout journeys, and customer experience to improve conversion rates.


• Lead creative strategy, messaging frameworks, and testing roadmaps in partnership with creative teams.


• Build a structured experimentation framework to identify new growth levers, audiences, and formats.


• Own performance reporting, attribution analysis, and actionable business insights.


• Collaborate closely with product, technology, creative, and leadership teams.


• Mentor and lead performance marketing specialists while driving execution excellence.

The Successful Applicant

• 5-9 years of experience in performance marketing within D2C, e-commerce, consumer, or retail businesses.


• Strong strategic and hands-on expertise across Meta Ads and Google Ads.


• Proven success in scaling revenue while maintaining profitability.


• Deep understanding of acquisition metrics including CAC, LTV, ROAS, and contribution margins.


• Experience managing large marketing budgets and optimizing returns.


• Strong analytical, commercial, and problem-solving capabilities.


• Exposure to conversion rate optimization, attribution models, and marketing analytics tools is preferred.


• Demonstrated ability to lead teams and influence cross-functional stakeholders.

What\'s on Offer

• Opportunity to own growth strategy for a rapidly scaling consumer brand.


• High visibility and direct interaction with founders and senior leadership.


• Significant autonomy to drive experimentation and innovation.


• Exposure to large-scale digital marketing investments and growth initiatives.


• Fast-paced, entrepreneurial environment with strong career progression potential.


• Competitive compensation and performance-linked rewards.