Manager – Performance & Growth Marketing (D2C)

Noise; Gurugram District; On-site; INR 2,600,000 - 4,200,000; Full time

Job summary

Noise is seeking a sharp, analytical Growth Marketing leader to own and scale our D2C growth engine. You will set strategy, own paid media P&L, and lead a small team to hit ambitious acquisition and revenue targets.

Own ROAS, CAC, and budget across Meta, Google, and emerging channels; build the growth roadmap and drive end-to-end funnel optimization with a rigorous experimentation framework.

Qualifications

• 6–8 years of performance and growth marketing experience.
• Hands-on with Meta Ads and Google Ads at scale.
• Fluent in unit economics: CAC, LTV, ROAS, COGS.

Responsibilities

• Own the D2C growth P&L, revenue, CAC, and ROAS across paid media.
• Set quarterly growth roadmap across funnel: acquisition, conversion, retention.
• Lead and mentor a small performance marketing team; set goals and review.
• Architect creative and testing strategy; collaborate with design and content teams.
• Drive full-funnel CRO: optimize landing pages with A/B tests and heatmaps.
• Build measurement layer: KPIs, dashboards, attribution, MMM thinking.
• Report performance to leadership with insights and recommendations.
• Manage monthly ad budgets in crore range; optimize spend to maximize ROAS.

Skills

Performance marketing

Growth marketing

PPC management

Budgeting & forecasting

Data analysis

A/B testing

Team leadership

Tools

Excel/Sheets

SQL

Looker

GA4

Power BI

Job description

Noise is looking for a sharp, analytical, and highly ownership-driven Performance & Growth Marketing leader to own and scale the growth engine of our D2C business (gonoise.com). This is a step up from pure campaign execution — you will set the strategy, own the P&L levers of paid media, build the growth roadmap across the funnel, and lead a small team to hit aggressive acquisition and revenue targets. We follow a performance-driven culture full of freedom and fun, and we want someone who lives and breathes numbers while shaping how a leading consumer brand grows online.

What You’ll Own

• Own the D2C growth P&L. Drive revenue, new-customer acquisition, ROAS, CAC, and blended efficiency across the full paid ecosystem — Meta, Google, and emerging channels — with full accountability for spend and outcomes.
• Set the growth strategy. Build and own the quarterly growth roadmap across the funnel — acquisition, conversion, and retention — balancing scale with efficiency and defining where and how we invest budget.
• Lead and mentor a team. Manage a small team of performance marketers and channel specialists; set goals, review performance, and raise the analytical bar across the function.
• Architect creative and testing strategy. Partner with design and content teams to ideate, test, and scale breakthrough creative concepts across multiple product lines, backed by a rigorous experimentation framework.
• Drive full-funnel CRO. Own landing page and on-site conversion optimization using heat maps, session recordings, cohort data, and structured A/B testing to systematically lift conversion rate.
• Build the measurement layer. Define KPIs, build dashboards, and own attribution, incrementality, and MMM thinking so decisions are grounded in data, not guesswork.
• Report to leadership. Deliver crisp weekly and monthly performance readouts to senior leadership with clear insights, trade-offs, and recommendations on where to double down.
• Manage budgets at scale. Allocate and optimize monthly ad budgets in the multi-crore range, forecasting spend against revenue targets and reallocating dynamically to maximize return.

The Ideal Noisemaker

• 6-8 years of performance and growth marketing experience, ideally in D2C, e-commerce, or consumer brands.
• Hands‑on experience managing Meta Ads and Google Ads at scale, with a minimum monthly budget ownership of 3Cr+.
• Deeply analytical — fluent in unit economics (CAC, LTV, ROAS, contribution margin) and comfortable turning large data sets into clear decisions. Strong Excel/Sheets; SQL or dashboarding tools (Looker, GA4, Power BI) a plus.
• Proven track record of scaling paid channels profitably and building repeatable growth playbooks.
• Experience leading or mentoring a team, with the maturity to own outcomes end‑to‑end and drive cross‑functional alignment with design, content, and product.
• Strong consumer mindset — you understand user personas, experience, and personalized marketing.
• A structured problem‑solver who thrives in a fast‑paced environment and produces results with minimal hand‑holding.
• Strong cultural and pop‑culture awareness, plugged into day‑to‑day industry trends.
• Brownie points for experience in Consumer Electronics or high‑velocity D2C brands.

At Noise, growth is a team sport. If you want to own a fast‑scaling D2C growth engine and build the playbook others follow — let's talk.