Manager - Entertainment & Branded Content

Dentsu India; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Dentsu India in Bengaluru seeks a Manager for Entertainment & Branded Content to own and deliver regional revenue targets across the South Zone, driving end-to-end initiatives and timely delivery.

The role builds and manages relationships with brands, sponsors, publishers, broadcasters, and production houses, collaborating with client leads, marketing, operations, and legal to ensure seamless delivery and business outcomes.

Qualifications

• Minimum 5 years of experience in revenue, business development, partnerships or commercial roles.
• Prior work in Entertainment & Branded Content is preferred.
• Experience in Branded Content and media ecosystem is advantageous.

Responsibilities

• Own and deliver regional revenue targets across the South Zone, ensuring monthly, quarterly, and annual goal achievement.
• Drive end-to-end execution of business initiatives with a focus on timely delivery.
• Build and manage relationships with brands, sponsors, partners (publishers, broadcasters, production houses) and ecosystem stakeholders.
• Identify and drive new business opportunities and monetization avenues within Entertainment & Branded Content.
• Ensure governance through reviews, performance tracking, and proactive problem-solving to address business gaps.
• Collaborate cross-functionally with client leads, marketing, operations, product, legal and central teams for seamless delivery.
• Lead with ownership, accountability, and a results-driven mindset; maintain revenue ownership and target achievement.

Skills

Revenue ownership and targets

Stakeholder management

Business development

Partnerships

Cross-functional collaboration

Execution discipline

Media ecosystem knowledge

Negotiation

Job description

Title - Manager - Entertainment & Branded Content

Exp - 3 Years

Job Description

Key Responsibilities

• Own and deliver regional revenue targets across the South Zone, ensuring monthly, quarterly, and annual goal achievement.
• Drive end-to-end execution of business initiatives with a strong focus on timely delivery.
• Build and manage relationships with brands, sponsors, partners (publishers, broadcasters, production houses) and key ecosystem stakeholders.
• Identify and drive new business opportunities and monetization avenues within Entertainment & Branded Content experience.
• Ensure strong execution governance through regular reviews, performance tracking, and proactive problem-solving to address business gaps.
• Collaborate cross-functionally with client leads, marketing, operations, product, legal and central teams to ensure seamless delivery and business outcomes.
• Lead with strong ownership, accountability, and a results-driven mindset.
• Strong track record of revenue ownership and target achievement.
• High execution rigor with ability to manage multiple projects and stakeholders.
• Understanding of the media, entertainment & branded content ecosystem.
• Strong partnership, negotiation, and business development skills.
• Ability to thrive in a fast-paced, target-driven environment.
• Prior experience working within Branded Content & Entertainment ecosystem, with a strong understanding of the media & entertainment landscape, including commercial, partnership, and content opportunities.
• Established relationships and experience working with brands, partners (publishers, broadcasters, production houses) ecosystem stakeholders will be preferred.
• 5 years of experience in revenue, business development, partnerships, or commercial roles.
• Prior experience in Entertainment & Branded Content is preferred.
• Experience managing regions business performance and execution preferred.