Brand Marketing Manager

Associated Broadcasting; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Associated Broadcasting in Bengaluru is looking for a seasoned Branded Content sales professional to partner with clients, conceptualise campaigns, and deliver innovative solutions across multiple platforms, ensuring alignment with brand objectives and business goals.

You will drive regional revenue growth through branded content solutions, IP sponsorships, AFPs, and media partnerships; develop and pitch new concepts, build long‑term relationships with top clients and agencies, and pro‑actively

Qualifications

• 5+ years of experience in branded content sales.
• Ability to articulate the value of branded content to clients and align with marketing objectives.
• Proven track record of meeting and exceeding sales targets.

Responsibilities

• Partner with clients to conceptualise and deliver creative branded content solutions across multiple platforms.
• Drive regional revenue growth through branded content, IP sponsorship sales and media partnerships.
• Develop and pitch innovative branded content concepts and AFPs, leveraging partner brands.
• Build long-term relationships with top clients and media agencies and cultivate future business.
• Proactively pitch to corporates based on brand objectives and client briefs.

Skills

Sales Acumen

Content Marketing Knowledge

Creativity

Job description

Role & responsibilities

Partner with clients to conceptualise and deliver innovative, creative solutions across multiple platforms, ensuring alignment with their objectives.

Drive Revenue Growth from the Region through Branded Content Solutions, IP sponsorship sales and media partnerships

Develop and pitch innovative branded content concepts, including creating new IPs and Advertiser Funded Programming (AFPs), leveraging a deep understanding of partner brands.

Build long-term relationships with top clients and Media agencies & cultivate future business from them.

Pro-active pitches to Corporates based on Brand Objectives. Ensure offerings are being ideated and created for the client based on content opportunities/client briefs

Requirement:

Sales Acumen:5+ years of experience in Branded Content sales is essential, with a proven track record of meeting and exceeding targets. Candidates should be adept at building relationships, negotiating deals, and closing sales effectively.

Content Marketing Knowledge: Understanding content marketing principles is crucial. Candidates should be able to articulate the value of branded content to potential clients and demonstrate how it can align with their marketing objectives.

Creativity: The ability to think creatively and develop innovative ideas for branded content campaigns is highly desirable.

Preferred candidate profile

Collaboration: Branded content sales often involve collaboration with various stakeholders, including clients, content creators, and internal teams. Candidates should be team players who can collaborate and coordinate efforts to deliver successful campaigns