Manager - Entertainment PRS, Tamil GEC

JioStar; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

JioStar in Mumbai is looking for a team management professional for the Product & Revenue Strategy Function. The role focuses on maximizing revenue through strategic planning, analytics, and collaboration with sales and programming teams.

The ideal candidate will have an MBA and over 5 years of post-qualification experience. If you have a strong background in business consulting or strategy, this is a great opportunity to significantly impact revenue growth.

Qualifications

• 5+ years of post-qualification experience.
• Business consulting/strategy background preferred.

Responsibilities

• Creating revenue business plan and defining pricing strategies.
• Driving the channel pricing agenda and participating in negotiations.
• Building client-wise strategies and packages for optimal monetization.
• Engaging with sales teams to ensure revenue rationalization.
• Liaising with programming teams to identify monetization opportunities.

Skills

Strategic planning

Influencing skills

Result orientation

Negotiation skills

Analytical thinking

Leadership

Education

MBA

Job description

Job Summary

This is a team management and revenue enablement role in the Product & Revenue Strategy Function. This position is required to work with the Sales team to support part of the business of the respective cluster/language. The incumbent will act as a key link between Programming/Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to maximize revenue through effective forecasting, planning, pricing and property integrations based on a deep understanding of customer needs and patterns. The incumbent will also play a critical role in developing a comprehensive roadmap and vision for our business, studying industry‑specific trends, and creating compelling narratives to drive monetization growth.

About The Team

The PRS teams drive the brand philosophy and sales/revenue strategy for the channel to maximize revenue by optimizing inventory. This is achieved through effective forecasting, planning, pricing, and property integrations based on a deep understanding of customer needs and patterns.

Key Responsibilities

• Creating revenue business plan across portfolio, defining pricing strategy along with the Channel PRS Head for the channel/cluster basis organization objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target.
• Driving the channel pricing agenda – setting benchmarks, providing inputs and sign‑offs on deals, and participating in deal negotiations as needed.
• Build client‑wise strategy/deal structuring for the channel which includes creating and recommending client pricing options for individual client deals, building monthly client packages including decisions on what time bands to allocate to each client based on what works for their target segments and track deviations in delivery.
• Build sponsor packages for impact shows and ensure maximum monetization for each property on the channel.
• Build band‑wise revenue budget, show and property‑wise pricing including determination of sponsor packages.
• Create and maintain strategies based on key genres to help understand genre behavior, trends, movements, etc., that may impact business.
• Building bottom‑up revenue plans for fiscal, quarter & month.
• Tracking performance vs. annual plan, revising forecasts, etc.
• Developing insights into genre & channel deliveries to develop customized pitches for clients.
• Creating & implementing trade marketing agenda for the channel – Mailers, On Air promos, Trade events, etc.
• Define a measurement process to ensure client and agency are aligned on key performance metrics, establishing realistic business goals, and providing frontline support through reporting and analytics.
• Impact landscape sizing of a particular genre – understand the kind of impact properties across channels, changes and evolutions compared to the previous year and deeper understanding of the advertisers who buy impact.
• Engage with sales teams for ensuring revenue rationalization by forecasting projections/trends for a healthy business and designing attractive packages for the sales team to take to the market, conducting roadshows. Prepare the sales team so they can handle queries from clients and media planners/buyers with confidence.
• Supporting ad sales team with operational tasks on rate cards, internal deal approvals, client sales proposals, etc.
• Liaise with Programming teams and build a thorough understanding of channel objectives and performance in order to identify monetization opportunities, as also provide market/sales feedback in relation to channel properties.
• Work collaboratively across Sales and Ops to ensure seamless delivery on deals from a client perspective, as well as inventory optimization and revenue maximization from a business perspective.
• Help build client dockets to understand advertising patterns for key advertisers versus competition genre‑wise, channel‑wise, brand‑wise, market‑wise and make recommendations based on the same to improve the efficiency of clients’ buys.

Skills & Attributes

• Strategic planning
• Influencing skills
• Result orientation
• Negotiation skills
• Analytical thinking
• Leadership

Preferred Education & Experience

Minimum Qualification: MBA

• 5+ years of post‑qualification experience
• Business consulting/strategy background preferred