Associate Manager Branded Content & Entertainment

Dentsu India; Bengaluru Urban; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Dentsu India is seeking an Associate Manager for Entertainment & Branded Content to lead regional revenue initiatives and drive end-to-end delivery across the South Zone. You will build strategic partnerships with brands, sponsors, and media partners to monetize opportunities and ensure timely outcomes.

The role requires strong negotiation, stakeholder management, and cross-functional collaboration in a fast-paced environment, with a track record of achieving revenue targets in entertainment

Qualifications

• 3 years of experience in revenue, business development, partnerships, or commercial roles.
• Experience in Branded Content & Entertainment ecosystem is preferred.
• Strong track record of target achievement and revenue ownership.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Responsibilities

• Own and deliver regional revenue targets across the South Zone, ensuring monthly, quarterly, and annual goal achievement.
• Drive end-to-end execution of business initiatives with a strong focus on timely delivery.
• Build and manage relationships with brands, sponsors, partners (publishers, broadcasters, production houses) and key ecosystem stakeholders.
• Identify and drive new business opportunities and monetization avenues within Entertainment & Branded Content experience.
• Ensure strong execution governance through regular reviews, performance tracking, and proactive problem-solving to address business gaps.
• Collaborate cross-functionally with client leads, marketing, operations, product, legal and central teams to ensure seamless delivery and business outcomes.
• Lead with strong ownership, accountability, and a results-driven mindset.
• Strong track record of revenue ownership and target achievement.
• High execution rigor with ability to manage multiple projects and stakeholders.
• Understanding of the media, entertainment & branded content ecosystem.
• Strong partnership, negotiation, and business development skills.
• Ability to thrive in a fast-paced, target-driven environment.
• Prior experience working within Branded Content & Entertainment ecosystem, with a strong understanding of the media & entertainment landscape, including commercial, partnership, and content opportunities.
• Established relationships and experience working with brands, partners (publishers, broadcasters, production houses) ecosystem stakeholders will be preferred.

Skills

Revenue ownership

Business development

Negotiation

Stakeholder management

Cross-functional collaboration

Media & entertainment knowledge

Job description

Title- Associate Manager - Entertainment & Branded Content (Open)

Job Description

Key Responsibilities

• Own and deliver regional revenue targets across the South Zone, ensuring monthly, quarterly, and annual goal achievement.
• Drive end-to-end execution of business initiatives with a strong focus on timely delivery.
• Build and manage relationships with brands, sponsors, partners (publishers, broadcasters, production houses) and key ecosystem stakeholders.
• Identify and drive new business opportunities and monetization avenues within Entertainment & Branded Content experience.
• Ensure strong execution governance through regular reviews, performance tracking, and proactive problem-solving to address business gaps.
• Collaborate cross-functionally with client leads, marketing, operations, product, legal and central teams to ensure seamless delivery and business outcomes.
• Lead with strong ownership, accountability, and a results-driven mindset.
• Strong track record of revenue ownership and target achievement.
• High execution rigor with ability to manage multiple projects and stakeholders.
• Understanding of the media, entertainment & branded content ecosystem.
• Strong partnership, negotiation, and business development skills.
• Ability to thrive in a fast-paced, target-driven environment.
• Prior experience working within Branded Content & Entertainment ecosystem, with a strong understanding of the media & entertainment landscape, including commercial, partnership, and content opportunities.
• Established relationships and experience working with brands, partners (publishers, broadcasters, production houses) ecosystem stakeholders will be preferred.
• 3 years of experience in revenue, business development, partnerships, or commercial roles.
• Prior experience in Entertainment & Branded Content is preferred.
• Experience managing regions business performance and execution preferred.