Manager Digital Growth

Organo Eco-habitats; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Organo Eco-habitats in Hyderabad, India seeks a Manager, Digital Growth to lead paid media strategy across Google, Meta, YouTube and programmatic channels. You will own performance marketing initiatives, drive lead generation and bookings, and ensure alignment with brand and regulatory guidelines.

You will implement AI-driven customer journeys, manage analytics with GA4, GTM and Salesforce, and collaborate with Brand, Pre-sales, CRM and Creative teams to grow the business while focusing on ROI

Responsibilities

• Plan and manage paid campaigns across Google Ads, Meta Ads, YouTube and Programmatic platforms.
• Drive campaign optimisation, audience targeting, retargeting and full-funnel marketing strategies.
• Ensure campaigns align with brand guidelines and regulatory requirements.
• Drive qualified lead generation, site visits and bookings through effective campaign strategies.
• Manage advertising budgets and optimise ROI across projects.
• Analyse campaign performance, conduct A/B testing and improve conversion rates.
• Monitor key metrics such as CPL, cost per site visit, CTR, CVR and revenue.
• Implement and manage AI voice bots, WhatsApp chatbots and automated customer journeys.
• Leverage AI tools to improve lead qualification, follow-ups and marketing efficiency.
• Automate lead management, reporting and repetitive marketing activities.
• Ensure compliance with data privacy and communication regulations.
• Manage digital tracking and analytics using GA4, Google Tag Manager and Meta Conversions API.
• Integrate marketing campaigns with Salesforce CRM and track lead-to-booking conversions.
• Develop performance dashboards and provide actionable insights through regular reporting.
• Analyse attribution, campaign effectiveness and customer journey performance.
• Manage performance marketing agencies, technology partners and external vendors.
• Monitor agency performance, campaign quality and delivery.
• Collaborate with Brand, Pre-sales, CRM and Creative teams to align marketing initiatives.
• Drive continuous improvement through campaign insights and performance reviews.
• Balance brand awareness with performance-driven marketing outcomes.
• Collaborate with the Brand and Creative teams to improve campaign effectiveness.
• Identify new digital channels and opportunities to drive business growth.

Job description

Role & responsibilities

Key Responsibilities Manager, Digital Growth

1. Paid Media Strategy & Execution

• Plan and manage paid campaigns across Google Ads, Meta Ads, YouTube and Programmatic platforms.
• Drive campaign optimisation, audience targeting, retargeting and full-funnel marketing strategies.
• Ensure campaigns align with brand guidelines and regulatory requirements.

2. Performance Marketing & Growth

• Drive qualified lead generation, site visits and bookings through effective campaign strategies.
• Manage advertising budgets and optimise ROI across projects.
• Analyse campaign performance, conduct A/B testing and improve conversion rates.
• Monitor key metrics such as CPL, cost per site visit, CTR, CVR and revenue.

3. AI & Marketing Automation

• Implement and manage AI voice bots, WhatsApp chatbots and automated customer journeys.
• Leverage AI tools to improve lead qualification, follow-ups and marketing efficiency.
• Automate lead management, reporting and repetitive marketing activities.
• Ensure compliance with data privacy and communication regulations.

4. Data Analytics & Reporting

• Manage digital tracking and analytics using GA4, Google Tag Manager and Meta Conversions API.
• Integrate marketing campaigns with Salesforce CRM and track lead-to-booking conversions.
• Develop performance dashboards and provide actionable insights through regular reporting.
• Analyse attribution, campaign effectiveness and customer journey performance.

5. Agency & Stakeholder Management

• Manage performance marketing agencies, technology partners and external vendors.
• Monitor agency performance, campaign quality and delivery.
• Collaborate with Brand, Pre-sales, CRM and Creative teams to align marketing initiatives.
• Drive continuous improvement through campaign insights and performance reviews.

6. Brand & Business Growth

• Balance brand awareness with performance-driven marketing outcomes.
• Collaborate with the Brand and Creative teams to improve campaign effectiveness.
• Identify new digital channels and opportunities to drive business growth.

Preferred candidate profile

Experience in real estate or another high-value, high-consideration category with a long

decision cycle.

Familiarity with marketing mix modelling or incrementality testing and Programmatic

buying