Marketing Head

Modern Spaaces; Bengaluru; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Modern Spaaces Limited in Bengaluru seeks a Marketing Head to own marketing across digital and offline channels, driving integrated campaigns for the brand and its projects. The role spans strategy to execution, planning campaigns, coordinating with agencies and internal teams, and delivering measurable business outcomes.

The ideal candidate will bring deep expertise in real estate marketing, performance marketing, brand building and lead generation, with a hands-on ability to manage budgets,

Qualifications

• 10+ years of experience in Marketing, Performance Marketing, Digital Marketing, Growth Marketing, or Digital Acquisition.
• Preferably in real estate, construction, hospitality, retail or a consumer-facing industry.
• Strong hands-on experience with Google Ads, Meta Ads, YouTube Ads, GA4, remarketing, and conversion tracking.
• Proven experience in lead generation and performance marketing, preferably in real estate or other high-value/lead-driven businesses.
• Strong understanding of digital acquisition funnels and conversion optimisation.
• Experience managing significant digital advertising budgets.
• Strong analytical and problem-solving skills with the ability to translate data into actionable decisions.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop and execute integrated marketing strategies for the Modern Spaaces brand and individual projects.
• Plan annual, quarterly and monthly marketing calendars aligned with business and sales objectives.
• Identify the right mix of digital, traditional, experiential and on-ground marketing channels.
• Plan and manage digital campaigns across Google, Meta and other relevant platforms.
• Drive qualified leads and enquiries for residential projects through performance marketing.
• Coordinate with agencies and internal teams to monitor performance, ROI, CPL and lead quality.
• Build and strengthen the Modern Spaaces brand identity and project positioning.
• Oversee social media strategy and content calendars; monitor engagement and reach.
• Plan and execute offline marketing initiatives including hoardings, print ads, brochures, site branding.
• Plan and execute project launches, customer events and exhibitions.

Skills

Marketing strategy

Performance marketing

Digital marketing

Lead generation

Brand building

Campaign management

Analytics

Stakeholder management

Tools

Google Ads

Meta Ads

YouTube Ads

GA4

CRM analytics

Job description

ROLE OVERVIEW:

We are looking for a Marketing Head who can take ownership of marketing across digital and offline channels and drive integrated campaigns for the company's brand and projects.

The ideal candidate should have a strong understanding of real estate marketing, digital marketing, brand building, performance marketing, lead generation, campaign planning, and on-ground activations.

This is a hands-on role requiring someone who can move seamlessly from strategy to executionplanning a campaign, coordinating with agencies and internal teams, monitoring performance, and ensuring measurable business outcomes.

KEY RESPONSIBILITIES:

1. 360 Marketing Strategy

• Develop and execute integrated marketing strategies for the Modern Spaaces brand and individual projects.
• Plan annual, quarterly and monthly marketing calendars aligned with business and sales objectives.
• Identify the right mix of digital, traditional, experiential and on-ground marketing channels.
• Develop campaign concepts and communication strategies across different stages of the project lifecycle.

2. Digital & Performance Marketing

• Plan and manage digital campaigns across Google, Meta and other relevant platforms.
• Drive qualified leads and enquiries for residential projects through performance marketing.
• Work closely with performance marketing agencies/partners and monitor campaign ROI, CPL, lead quality and conversion metrics.
• Analyse campaign data and continuously optimise budgets, creatives, targeting and channels.
• Explore emerging digital platforms and new-age marketing opportunities.

3. Brand & Content Marketing

• Build and strengthen the Modern Spaaces brand identity and positioning.
• Develop content and communication strategies for projects and corporate brand initiatives.
• Work closely with creative, content and social media teams/agencies to develop engaging campaigns.
• Ensure consistency of brand messaging across all touchpoints.
• Support storytelling around architecture, design, sustainability, projects, customer experience and the company's vision.

4. Social Media & Digital Presence

• Oversee social media strategy and content calendars across relevant platforms.
• Work with internal teams/agencies on reels, videos, static creatives, carousels, project content and campaigns.
• Monitor engagement, reach and overall digital brand presence.
• Identify opportunities to improve organic visibility and community engagement.

5. Offline & Traditional Marketing

• Plan and execute offline marketing initiatives including: Hoardings and outdoor advertising, Print advertising, Brochures and collaterals, Site branding, Project launch materials, Newspaper and magazine campaigns, Directional/signage branding
• Manage vendor coordination, quotations, production and execution.
• Ensure timely deployment of marketing assets across project sites and other locations

6. Events & Experiential Marketing

• Plan and execute project launches, customer events, broker/channel partner events, exhibitions and activations.
• Develop innovative on-ground marketing ideas to generate awareness and leads.
• Coordinate with agencies, vendors, sales and project teams for seamless execution.

7. Project Marketing

• Work closely with the Sales, CRM and Project teams to understand project positioning, target audience and sales requirements.
• Develop project-specific marketing strategies based on location, product, pricing and customer segment.
• Support new project launches from pre-launch through launch and ongoing sales campaigns.
• Develop marketing collateral, campaign communication and launch plans.

8. Agency & Vendor Management

• Manage external agencies including creative, digital, media, PR, production and event partners.
• Brief agencies, evaluate proposals and ensure timely delivery.
• Negotiate with vendors and maintain marketing budgets.
• Track campaign spends and ensure cost-effective execution.

9. Analytics & Reporting

• Track key marketing metrics including leads, CPL, conversion, campaign ROI, website traffic, engagement and brand performance.
• Prepare regular marketing reports and insights for management.
• Use data to identify what is working and recommend corrective actions.
• Maintain marketing budgets and campaign trackers.

10. Performance Marketing

• Plan, execute, and optimise performance campaigns across Google, Meta, YouTube, and other relevant digital platforms.
• Develop lead-generation strategies for project launches, ongoing sales campaigns, and brand initiatives.
• Manage campaign budgets and optimise spends to achieve targeted CPL, CAC, ROAS, and lead quality.
• Continuously test and optimise audiences, creatives, messaging, campaign formats, and landing pages.
• Drive qualified leads rather than focusing only on lead volumes.

12. Lead Funnel & Conversion Optimisation

• Own the digital funnel from lead generation lead qualification site visit booking.
• Work closely with the Sales and CRM teams to monitor lead quality and improve conversion rates.
• Identify gaps in the funnel and recommend initiatives to improve lead-to-site-visit and site-visit-to-booking conversions.
• Analyse customer behaviour and campaign data to improve targeting and acquisition efficiency.
• Drive remarketing and retargeting strategies across the customer journey.

13. Analytics & Performance Tracking

• Track and analyse key metrics including leads, qualified leads, CPL, CAC, conversion rates, ROAS, site visits, bookings, and revenue contribution.
• Use GA4, CRM data, dashboards, pixels, UTM parameters, and conversion tracking to measure campaign effectiveness.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Ensure accurate campaign tracking, attribution, and reporting.

14. Campaign & Project Launches

• Develop digital acquisition plans for new project launches and key sales campaigns.
• Work with the Creative, Content, Sales, and CRM teams to develop campaign strategies and communication.
• Identify the right audiences, channels, budgets, and campaign objectives for each project.
• Monitor campaign performance closely and make real-time optimisation decisions.

15. Landing Pages & Digital Optimisation

• Work with internal teams and external partners to create and optimise landing pages for lead generation.
• Improve landing page experience, messaging, CTAs, and conversion rates.
• Identify opportunities to improve the overall digital customer journey.

16. Agency & Partner Management

• Manage performance marketing agencies and external digital partners.
• Set clear campaign objectives, budgets, KPIs, and deliverables.
• Review agency performance and ensure campaigns are optimised for business outcomes.
• Stay updated with platform changes, new advertising formats, digital trends, and emerging acquisition channels.

KEY SKILLS & COMPETENCIES:

• 10+ years of experience in Marketing, Performance Marketing, Digital Marketing, Growth Marketing, or Digital Acquisition. Preferably in real estate, construction, hospitality, retail or a consumer-facing industry.
• Strong hands-on experience with Google Ads, Meta Ads, YouTube Ads, GA4, remarketing, and conversion tracking.
• Proven experience in lead generation and performance marketing, preferably in real estate or other high-value/lead-driven businesses.
• Strong understanding of digital acquisition funnels and conversion optimisation.
• Experience managing significant digital advertising budgets.
• Strong analytical and problem-solving skills with the ability to translate data into actionable decisions.
• Excellent stakeholder management and communication skills.
• Strong understanding of CPL, CAC, ROAS, conversion rates, attribution, and lead quality.
• Strong understanding of 360 marketing digital + offline.
• Hands-on experience in performance marketing and lead generation.
• Good understanding of Google Ads, Meta Ads, social media and digital analytics.
• Strong campaign planning and project management skills.
• Experience managing creative, media and digital agencies.
• Strong communication and presentation skills.
• Ability to manage multiple campaigns/projects simultaneously.
• Creative thinker who can translate business objectives into compelling marketing campaigns.
• Strong stakeholder and vendor management skills.