Head – Performance Marketing

Magenta Mobility; Navi Mumbai; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Magenta Mobility is seeking a senior growth marketer to lead B2C customer acquisition across digital channels in Navi Mumbai and multiple cities. You will build scalable engines, optimize CAC and ROAS, and drive leads, bookings, and revenue with a strong emphasis on data analytics and cross‑functional collaboration.

The role demands 8–12+ years of experience, a proven track record of scaling B2C businesses, and comfort with large monthly ad budgets across Meta, Google, YouTube and programmatic

Qualifications

• 8–12+ years of performance/growth marketing experience.
• Proven track record of aggressively scaling a B2C business.
• Experience managing significant monthly digital marketing budgets.
• Strong expertise in Meta and Google advertising ecosystems.
• Highly comfortable with data analysis and dashboard reporting.
• Deep understanding of unit economics beyond media metrics.
• Experience with high‑volume lead‑generation businesses.
• Background working with sales/call‑centre driven funnels.
• Demonstrated ability to scale operations across multiple cities.
• Strong experimentation skills and growth mindset.
• Ability to thrive in a fast‑paced, high‑accountability environment.

Responsibilities

• Own B2C customer acquisition across all digital channels.
• Build scalable acquisition engines for multiple cities and customer segments.
• Drive leads, bookings, activations and revenue.
• Develop city‑wise and vehicle‑wise acquisition strategies.
• Identify new customer segments, channels and growth opportunities.
• Manage Google Ads / Performance Max campaigns.
• Manage Meta Ads campaigns.
• Manage YouTube advertising
• Manage programmatic/display advertising
• Run app‑install and re‑engagement campaigns
• Oversee affiliate and partner channel initiatives
• Execute SEO and organic acquisition tactics
• Explore emerging digital channels
• Analyze market potential and target customer profiles
• Optimize acquisition cost, channel mix, and pricing/offers
• Monitor conversion rates, fleet availability, and revenue potential
• Allocate and track marketing spend
• Generate and qualify leads, bookings, and activations
• Measure CAC, conversion rate, revenue, ROAS, customer LTV, and payback period
• Evaluate channel, city, and campaign performance
• Create and test creatives, offers, pricing, landing pages, audiences, and messaging
• Design lead forms and customer journeys
• Implement retargeting and referral programmes
• Manage WhatsApp/CRM journeys, lead nurturing, abandoned‑lead recovery, and booking conversion
• Drive customer activation, repeat rentals/subscriptions, referrals, and reactivation
• Lead performance marketing, growth analytics, creative development, CRM, and marketing operations
• Manage agency and partner relationships

Skills

Performance marketing

Growth marketing

B2C scaling

Budget management

Meta ads

Google ads

Data analysis

Unit economics

Lead generation

Sales collaboration

Multi-city scaling

Experimentation

Fast-paced environment

Job description

ROLE

• – Own B2C customer acquisition across all digital channels
• – Build scalable acquisition engines for multiple cities and customer segments
• – Drive leads, bookings, activations and revenue
• – Develop city‑wise and vehicle‑wise acquisition strategies
• – Identify new customer segments, channels and growth opportunities
• – Manage Google Ads / Performance Max campaigns
• – Manage Meta Ads campaigns
• – Manage YouTube advertising
• – Manage programmatic/display advertising
• – Run app‑install and re‑engagement campaigns
• – Oversee affiliate and partner channel initiatives
• – Execute SEO and organic acquisition tactics
• – Explore emerging digital channels
• – Analyze market potential and target customer profiles
• – Optimize acquisition cost, channel mix, and pricing/offers
• – Monitor conversion rates, fleet availability, and revenue potential
• – Allocate and track marketing spend
• – Generate and qualify leads, bookings, and activations
• – Measure CAC, conversion rate, revenue, ROAS, customer LTV, and payback period
• – Evaluate channel, city, and campaign performance
• – Create and test creatives, offers, pricing, landing pages, audiences, and messaging
• – Design lead forms and customer journeys
• – Implement retargeting and referral programmes
• – Manage WhatsApp/CRM journeys, lead nurturing, abandoned‑lead recovery, and booking conversion
• – Drive customer activation, repeat rentals/subscriptions, referrals, and reactivation
• – Lead performance marketing, growth analytics, creative development, CRM, and marketing operations
• – Manage agency and partner relationships

REQUIREMENTS

• – 8–12+ years of performance/growth marketing experience
• – Proven track record of aggressively scaling a B2C business
• – Experience managing significant monthly digital marketing budgets
• – Strong expertise in Meta and Google advertising ecosystems
• – Highly comfortable with data analysis and dashboard reporting
• – Deep understanding of unit economics beyond media metrics
• – Experience with high‑volume lead‑generation businesses
• – Background working with sales/call‑centre driven funnels
• – Demonstrated ability to scale operations across multiple cities
• – Strong experimentation skills and growth mindset
• – Ability to thrive in a fast‑paced, high‑accountability environment