Growth Marketer

Truworth Wellness; Bengaluru; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Truworth Wellness is seeking a data-driven Growth Marketer in Bengaluru to drive customer acquisition, lead generation, and conversions. You will manage paid campaigns across Google, Meta, and LinkedIn, while collaborating with content, SEO, and sales teams to improve performance.

The role requires 2–5 years in growth or digital marketing, proficiency in GA4/SEO, and strong analytical skills to optimize funnels and ROAS. A CRM/automation background is preferred.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 2–5 years of hands-on growth/digital/performance marketing experience.
• Experience managing paid campaigns across Google Ads, Meta Ads, or LinkedIn Ads.
• Working knowledge of GA4, Google Search Console, and conversion tracking.
• Understanding of SEO, landing-page optimization, funnels, and lead-gen strategies.
• Experience with CRM platforms and marketing automation tools (HubSpot, Zoho, or similar).
• Strong analytical skills to interpret campaign data and drive decisions.
• Knowledge of A/B testing, audience segmentation, remarketing, and CRO.
• Excellent communication, problem-solving, and project management skills.
• Ability to manage multiple campaigns and prioritize activities based on impact.

Responsibilities

• Develop growth marketing strategies to drive customer acquisition and lead generation.
• Plan and optimize campaigns across Google, Meta, LinkedIn, and other platforms.
• Collaborate with content, SEO, design, and sales teams to improve performance.
• Analyze website traffic, campaign performance, and conversion rates to identify growth opportunities.
• Conduct A/B testing on landing pages, creatives, emails, and CTAs to improve conversions.
• Optimize marketing funnels to increase lead conversions and reduce CAC.
• Execute email marketing, remarketing, and customer engagement campaigns.
• Track KPIs (CPL, CAC, ROAS, ROI) and report performance.
• Use analytics and CRM tools to monitor campaigns and nurture leads.
• Conduct competitor/audience/market research to identify growth opportunities.
• Work with cross-functional teams to align marketing with business goals.
• Experiment with new channels and tools to achieve sustainable growth.

Skills

Analytics

Campaign management

A/B testing

Data-driven

Multi-campaign management

Communication

Project management

Problem solving

Education

Bachelor's degree in Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Analytics

Google Search Console

HubSpot

Zoho

Job description

We are looking for a data-driven and results-oriented Growth Marketer to drive customer acquisition, lead generation, conversion optimization, and overall business growth. The ideal candidate should have hands-on experience with digital marketing channels, performance campaigns, analytics, and growth strategies to improve marketing effectiveness and generate measurable business results.

Key Responsibilities

• Develop and execute growth marketing strategies to drive business growth, customer acquisition, and lead generation.
• Plan, launch, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Collaborate with content, SEO, design, and sales teams to improve marketing performance and lead quality.
• Analyze website traffic, campaign performance, conversion rates, and customer behavior to identify growth opportunities.
• Conduct A/B testing on landing pages, ad creatives, email campaigns, and calls to action to improve conversions.
• Optimize marketing funnels to increase lead conversion rates and reduce customer acquisition costs.
• Develop and execute email marketing, remarketing, and customer engagement campaigns.
• Track and report key performance indicators (KPIs), including cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and ROI.
• Use analytics and CRM tools to monitor campaign performance and improve lead nurturing processes.
• Conduct competitor analysis, audience research, and market research to identify new growth opportunities.
• Work closely with cross-functional teams to align marketing initiatives with business objectives.
• Experiment with new marketing channels, strategies, and tools to achieve sustainable growth.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of hands-on experience in growth marketing, digital marketing, or performance marketing.
• Experience managing paid advertising campaigns across Google Ads, Meta Ads, or LinkedIn Ads.
• Working knowledge of Google Analytics 4 (GA4), Google Search Console, and conversion tracking.
• Understanding of SEO, landing-page optimization, marketing funnels, and lead-generation strategies.
• Experience with CRM platforms and marketing automation tools such as HubSpot, Zoho, or similar platforms.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Knowledge of A/B testing, audience segmentation, remarketing, and conversion rate optimization.
• Excellent communication, problem-solving, and project management skills.
• Ability to manage multiple campaigns and prioritize activities based on business impact.

Preferred Qualifications

• Experience in B2B marketing, SaaS, technology, or lead-generation businesses.
• Familiarity with email marketing platforms and marketing automation workflows.
• Understanding of SEO content strategy and organic growth channels.
• Experience using AI-powered marketing tools to improve productivity and campaign performance.
• Basic knowledge of SQL, dashboards, or business intelligence tools is an added advantage.

Key Performance Indicators (KPIs)

• Qualified leads generated and lead-to-customer conversion rate.
• Cost per lead (CPL) and customer acquisition cost (CAC).
• Return on ad spend (ROAS) and marketing ROI.
• Website traffic and landing-page conversion rate.
• Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Campaign performance and budget utilization.
• Customer retention and revenue contribution, where applicable.

What We Are Looking For

We are looking for a proactive, analytical, and growth-oriented professional who can combine marketing creativity with data-driven decision-making. The ideal candidate should be comfortable experimenting with new strategies, measuring results, and continuously optimizing campaigns to achieve business goals.