Digital Marketing Manager

Tumbledry Solutions; Dadri; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Tumbledry Solutions in Dadri, Uttar Pradesh is seeking an experienced Digital Marketing Manager to plan, execute and optimise paid media campaigns across Google and Meta platforms. You will build full-funnel lead generation structures for franchises, store traffic and app installs, while owning budget pacing and CAC-based decisions.

You will also lead SEO initiatives, drive AI-driven visibility, and manage a small team of performance marketers, coordinating with sales and creative teams to

Qualifications

• 3–6 years in digital/performance marketing with hands-on campaign management
• At least 1 year of team leading experience
• Complete working knowledge of Google Ads and Meta Ads platforms
• Has managed 20–60 lakh per month in ad spend and shown results (CPL, CAC, ROAS)
• Lead-gen campaigns end to end with landing pages, CRM integration and lead-quality optimization
• Tracking expertise: set up/debug GTM, GA4, Google Ads conversions, Meta Pixel/CAPI, offline imports
• Strong with GA4 and dashboards/tools: Ads Manager, Events Manager, Looker Studio
• Understanding of SEO, AEO and GEO for ranking and AI-overviews
• Team leadership: led 2–3 marketers with KPIs and coaching
• Excel/Sheets analytics mindset; ROI-focused funnel thinking
• Ad scripting and video production: craft hooks and brief creators/editors

Responsibilities

• Plan, launch and optimise campaigns across Google and Meta ads
• Build full-funnel structures for franchise leads, store traffic and app installs
• Own budget pacing and allocation; scale what works based on qualified leads and CAC
• Run creative/audience tests and document learnings
• Lead SEO strategy for brand site and location pages
• Drive visibility in AI answer engines via structured content and schema
• Lead and coach performance marketing team; set KPIs and provide training
• Coordinate with Sales, Franchise, Design and Agencies for assets and landing pages

Skills

Campaign management

Team leadership

Analytics

SEO knowledge

Ad scripting

Tools

Google Ads

Meta Ads

GA4

GTM

Looker Studio

Job description

Role & responsibilities

Paid media: Google and Meta

• Plan, launch and optimise campaigns across Google Ads (Search, Performance Max, Demand Gen, YouTube, Display, App) and Meta Ads (lead forms, conversion, app install, reach).
• Build full-funnel structures (TOF MOF BOF retargeting) for franchise lead generation, store traffic and app installs.
• Own budget pacing and allocation across 2060 lakh per month. Scale what works and cut what doesn't, based on cost per qualified lead and CAC, not just CPL or CTR.
• Run structured creative and audience tests and document the learnings.

Creative and video ads

• Write ad video scripts (UGC, testimonial, explainer, whiteboard and reel formats) with a strong hook, a clear message and one CTA.
• Brief creators, influencers and the design / video team, review cuts, and get ad-ready videos produced on time.
• Read creative performance (hook rate, hold rate, CTR, CPL by creative) and turn the learnings into the next round of scripts.

Tracking and analytics

• Set up, audit and fix conversion tracking: Google Tag Manager, GA4 events, Google Ads conversions, Meta Pixel and Conversions API (CAPI), and offline conversion imports from the CRM.
• Make sure leads flow correctly from ad platforms to the CRM, and close the loop on lead quality back to the platforms.
• Build and maintain performance dashboards (GA4, Looker Studio, platform reports) and share weekly and monthly reports with insights and next actions.

Organic search: SEO, AEO and GEO

• Lead SEO strategy for the brand site and location pages: keyword clusters, on-page, technical health, local SEO and Google Business Profile.
• Drive visibility in AI answer engines (AEO / GEO), including Google AI Overviews and ChatGPT style assistants, through structured content, schema and authoritative sources. Team leadership
• Manage, coach and review a team of performance marketing executives. Set clear KPIs, review accounts weekly and build team capability.
• Coordinate with sales, franchise, design and agency partners for creatives, landing pages and lead follow-up.

Must-have skills and experience

• 3-6 years in digital / performance marketing, with hands-on campaign management (not only agency coordination).
• At least 1 year of team leading experience.
• Complete working knowledge of Google Ads and Meta Ads: campaign types, bidding strategies, audiences, creative formats and account structure.
• Has managed 20-60 lakh per month in ad spend and can show results against it: CPL, cost per qualified lead, CAC, ROAS.
• Lead generation experience: has run lead-gen campaigns end to end, including lead forms, landing pages, CRM integration and lead-quality optimisation.
• Tracking expertise: can independently set up and debug GTM, GA4, Google Ads conversions, Meta Pixel / CAPI and offline conversion import.
• Strong with GA4 and all Google / Meta dashboards and tools: Google Ads, Meta Ads Manager, Events Manager, Business Manager, GA4, Search Console, Google Business Profile, Looker Studio.
• Good understanding of SEO, AEO and GEO: how to rank on Google search and how content appears in AI Overviews and AI assistants.
• Team management: has led at least 2-3 marketers, including setting KPIs, reviewing work and training.
• Strong analytical skills in Excel / Google Sheets. Thinks in funnels, unit economics and ROI.
• Ad scripting and video production: can write and evaluate video ad scripts, knows what makes a hook work, and can brief and manage creators or editors to deliver performance videos.