Manager Demand Gen.Planning & Marketing Operations

Keka Technologies Private Limited; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Keka Technologies Private Limited in Gurgaon invites a Manager, Demand Generation & Planning to lead demand generation and lead generation initiatives focused on the Higher Education market. The ideal candidate will drive multi-channel campaigns across email, digital, content, webinars/events, social, and outbound channels, building a qualified pipeline for B2B IT/services.

You will partner with BDR teams to drive leads, define target accounts, messaging, and lead nurturing, and leverage

Qualifications

• 5+ years of experience in demand generation or B2B marketing.
• Experience owning planning, orchestration, and execution of multi-channel programs.
• Experience managing BDR/SDR teams.
• Strong knowledge of MarTech and CRM platforms.
• Higher Education/EdTech experience preferred but not required.
• Bachelor’s degree in Marketing/Business/Communications; advanced degree preferred.

Responsibilities

• Lead planning and execution of multi-channel demand generation and lead generation programs.
• Develop campaigns across email, digital, content, webinars/events, social, and outbound channels.
• Partner with and/or manage BDR teams to drive qualified leads and pipeline.
• Define target accounts, personas, messaging, lead qualification, nurturing, and follow-up strategies.
• Leverage MarTech, marketing automation, and CRM platforms to execute and track campaigns.
• Monitor campaign performance, conversion, pipeline contribution, and ROI, optimizing programs based on data.
• Collaborate with Sales and Marketing leadership to align demand generation with revenue goals.
• Stay current on higher education trends, challenges, buying cycles, and technology needs.

Skills

Demand generation

Lead generation

B2B marketing

MarTech CRM

Campaign analytics

BDR/SDR management

Communication

Project management

Execution

Education

Bachelor’s degree in Marketing/Business/Communications

Advanced degree preferred

Tools

CRM platforms

Marketing automation tools

Email marketing tools

Job description

Manager Demand Gen.Planning & Marketing Operations

7-10

Gurgaon

Full-Time

Job Description Manager Demand Gen.Planning & Marketing Operations

Job Summary:

We are looking for a Manager, Demand Generation & Planning to lead demand generation and lead generation initiatives focused on the Higher Education market. The ideal candidate will have strong experience in B2B demand generation within IT/technology services and a proven ability to build qualified pipeline through multi-channel campaigns.

Key Responsibilities:

Lead the planning and execution of multi-channel demand generation and lead generationprograms targeting higher education institutions.

Develop campaigns across email, digital, content, webinars/events, social, and outboundchannels.

Partner with and/or manage BDR teams to drive qualified leads and pipeline.

Define target accounts, personas, messaging, lead qualification, nurturing, and follow-upstrategies.

Leverage leading MarTech, marketing automation, and CRM platforms to execute andtrack campaigns.

Monitor campaign performance, conversion, pipeline contribution, and ROI, optimizingprograms based on data.

Collaborate with Sales and Marketing leadership to align demand generation with revenuegoals.

Stay current on higher education trends, challenges, buying cycles, and technology needs.

Qualifications:

5+ years of experience in demand generation, lead generation, or B2B marketing,preferably within IT/technology services.

Proven experience owning the planning, orchestration, and execution of multi-channeldemand generation programs.

Experience working with or managing BDR/SDR teams.

Strong knowledge of MarTech and CRM platforms.

Higher Education/EdTech experience strongly preferred, but not required.

Bachelor’s degree in Marketing, Business, Communications, or a related field; advanceddegree preferred.

Strong analytical, communication, project management, and execution skills.

Success Measures:

Qualified lead and pipeline generation

Campaign conversion and ROI

Marketing-sourced pipeline

BDR/SDR lead conversion

Growth within the higher education market.