Growth Marketing Team Lead

High Beam Global; Gurugram District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

High Beam Global is seeking a Growth Marketing Team Lead in Gurugram to own end-to-end demand generation and lead acquisition across multiple digital properties. You will drive multi-channel campaigns, marketing automation, ABM, and analytics to generate qualified leads and revenue.

The role requires a strong B2B marketing background with experience in conversion rate optimization, landing pages, and cross-functional collaboration with sales, product, and design teams.

Qualifications

• 3–5 years of B2B growth marketing experience.
• Strong multi-channel demand gen and ABM expertise.
• Proficiency in marketing automation and CRM workflows.
• Experience with analytics platforms (GA4, Looker Studio).

Responsibilities

• Own end-to-end demand generation and lead acquisition strategies for multiple digital properties.
• Plan, execute and optimize multi-channel campaigns across LinkedIn, Google Ads, Meta Ads, email, webinars, partnerships, events.
• Build targeted ABM campaigns for enterprise accounts and coordinate with cross-functional teams.
• Manage landing pages, CRO tests, and analytics dashboards to improve funnel performance.

Skills

B2B Lead Generation

Performance Marketing

LinkedIn Marketing

Google Ads

Meta Ads

Marketing Automation

CRM (HubSpot/Zoho/Salesforce)

Email Marketing

Conversion Rate Optimization

Google Analytics 4

Looker Studio

Excel

Funnel Optimization

A/B Testing

Account-Based Marketing

Tools

HubSpot

Zoho CRM

Salesforce

Job description

Growth Marketing Team Lead

Job Title: Growth Marketing Team Lead

Department: Digital Marketing

Experience: 3 to 5 Years

Location: Gurugram (On-site)

Reporting To: Senior Manager - Marketing

About the Role

We are looking for a Growth Marketing Team Lead who will own end-to-end demand generation and lead acquisition strategies for HBG, CommuneX, ExpertsConsult, HBG Unite, and other digital properties.

The ideal candidate should have a strong B2B marketing background with expertise in multi-channel campaigns, marketing automation, account-based marketing, conversion optimization, and analytics.

This role requires someone who can bridge the gap between marketing activities and revenue generation by creating scalable campaigns that deliver qualified business leads.

Key Responsibilities

Demand Generation

• Develop and execute quarterly and annual lead generation strategies.
• Generate Marketing Qualified Leads (MQLs) through organic and paid channels.
• Work closely with the sales team to improve lead quality and conversion rates.
• Build and optimize marketing funnels for different business verticals.

Campaign Management

• Plan, execute, and optimize campaigns across:
  • LinkedIn
  • Google Ads
  • Meta Ads
  • Email Marketing
  • Webinars
  • Partnerships
  • Referral Programs
  • Industry Events
• Manage campaign budgets and maximize ROI.

Account-Based Marketing (ABM)

• Build targeted campaigns for enterprise accounts.
• Create personalized outreach strategies for decision-makers.
• Coordinate with business teams for account nurturing.

Marketing Automation

• Manage CRM workflows.
• Build email nurture sequences.
• Implement lead scoring.
• Design automated customer journeys.

Landing Pages & CRO

• Work with designers and developers to build high-converting landing pages.
• Conduct A/B testing.
• Optimize conversion rates using analytics and user behavior data.

Analytics & Reporting

• Monitor KPIs using GA4, Looker Studio, HubSpot, Zoho CRM, etc.
• Prepare weekly and monthly dashboards.
• Identify growth opportunities using data.

Content & Partnerships

• Plan lead magnets such as:
  • Whitepapers
  • Case Studies
  • Reports
  • Webinars
  • Podcasts
• Build strategic partnerships to increase brand visibility.

Team Collaboration

• Coordinate with:
  • SEO Team
  • Social Media Team
  • Design Team
  • Sales Team
  • Product Teams

Required Skills

• B2B Lead Generation
• Performance Marketing
• LinkedIn Marketing
• Google Ads
• Meta Ads
• Marketing Automation
• HubSpot / Zoho CRM / Salesforce
• Email Marketing
• Conversion Rate Optimization
• Google Analytics 4
• Looker Studio
• Excel
• Funnel Optimization
• A/B Testing
• Account-Based Marketing

Preferred Qualifications

• MBA in Marketing (Preferred)
• Google Ads Certification
• HubSpot Certification
• GA4 Certification

KPIs

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Cost Per Lead
• Lead-to-Customer Conversion Rate
• Landing Page Conversion Rate
• Pipeline Generated
• Campaign ROI
• Customer Acquisition Cost (CAC)