Demand Generation Executive

Engineersmind; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Engineersmind is seeking a motivated Demand Generation Executive to plan, execute and optimize multi-channel campaigns that drive high-quality leads for our Google Cloud business. You will collaborate with Sales, Marketing, and Partner teams to build a robust pipeline and contribute to revenue growth.

The ideal candidate has 2–5 years of experience in demand generation, strong proficiency with CRM and marketing automation, and a track record of running integrated B2B campaigns across email,

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 2-5 years of experience in demand generation and cold outreach.
• Experience in executing integrated demand generation campaigns for B2B technology or SaaS products.
• Strong understanding of lead generation, lead nurturing, marketing funnels, and buyer journey.
• Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho CRM, or similar) and marketing automation tools.
• Experience with digital marketing channels including email marketing, LinkedIn campaigns, webinars, SEO, and paid campaigns.
• Strong analytical skills with experience in campaign reporting and performance optimization.
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Responsibilities

• Identify and generate new business leads through email campaigns, LinkedIn, cold calling, and other outbound activities
• Build and maintain a pipeline of qualified prospects for the sales team.
• Connect with potential customers to understand their requirements and introduce the company's solutions.
• Schedule meetings and product demonstrations for the sales team with qualified prospects.
• Maintain accurate lead and activity records in the CRM or lead management system.
• Work closely with the sales and marketing teams to achieve lead generation targets and improve campaign performance.

Skills

Demand generation

Lead generation

CRM

Marketing funnels

Buyer journey

Digital marketing

Email marketing

LinkedIn campaigns

Webinars

SEO

Paid campaigns

Analytics

Lead nurturing

Communication

Education

Bachelor's degree in Marketing, Business Administration, Computer Science, Engineering, or related field

Tools

HubSpot

Salesforce

Zoho CRM

Marketing automation tools

Job description

Job Title: Demand Generation Executive

Employment Type: Full-time

Experience:: 2-5years

Location: Bengaluru

About the Role

We are looking for a passionate and results-driven Demand Generation Specialist to drive high-quality lead generation and pipeline growth for our Google Cloud business. In this role, you will plan, execute, and optimize integrated demand generation campaigns across digital and offline channels, working closely with Sales, Marketing, and Partner teams to generate qualified leads and contribute to revenue growth.

Key Responsibilities

• Identify and generate new business leads through email campaigns, LinkedIn, cold calling, and other outbound activities
• . Build and maintain a pipeline of qualified prospects for the sales team.
• Connect with potential customers to understand their requirements and introduce the company's solutions.
• Schedule meetings and product demonstrations for the sales team with qualified prospects.
• Maintain accurate lead and activity records in the CRM or lead management system.
• Work closely with the sales and marketing teams to achieve lead generation targets and improve campaign performance.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, Engineering, or a related field.
• 25 years of experience in Demand Generation and cold calling
• Experience in executing integrated demand generation campaigns for B2B technology or SaaS products.
• Strong understanding of lead generation, lead nurturing, marketing funnels, and buyer journey.
• Hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho CRM, or similar) and marketing automation tools.
• Experience with digital marketing channels including email marketing, LinkedIn campaigns, webinars, SEO, and paid campaigns.
• Strong analytical skills with experience in campaign reporting and performance optimization.
• Excellent written and verbal communication skills
• . Ability to manage multiple campaigns simultaneously in a fast-paced environment.