Manager- Growth Marketing & Demand Generation

Product co; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Product co is seeking a Growth Marketing and Digital Marketing specialist in Gurugram to design and run engaging campaigns. The ideal candidate will have experience in generating B2B leads, a strong understanding of SEO and PPC, and familiarity with CRM tools like Salesforce and Zoho.

This role involves developing compelling newsletters, running social media campaigns, and identifying relevant events for brand promotion. Excellent communication skills and the ability to build strong relationships are essential.

Qualifications

• Experience in generating B2B leads and working with IT services or consulting.
• Strong understanding of digital marketing concepts and tools.
• Outstanding written and oral communication skills.

Responsibilities

• Design and run email campaigns to engage specific audiences.
• Develop content marketing strategies and refresh website content.
• Identify relevant events for brand promotion and capture leads.
• Leverage paid advertisements to onboard new clients.
• Perform business analysis and develop growth strategies.

Skills

SEO

PPC

Lead generation

Email campaigns

CRM tools (Salesforce, Zoho)

Content marketing

Communication skills

Tools

Google Ads

LinkedIn Ads

HubSpot

Job description

Love building brand and generating demand?

Key Responsibilities for Growth Marketing and Digital Marketing Role:

Strategic Campaigns

• Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
• Develop compelling newsletters and ensure marketing distribution to relevant personas.
• Run social media campaigns to reach out wider audience.

Content Marketing

• Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.
• Refresh website content to attract clients.

Event Marketing

• Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
• Plan logistics and attend the event to capture leads in the event.

Partnerships/Memberships

• Identify relevant corporate communities like Salesforce, Nasscom, APMP Association and other relevant associations to sign up for brand activation.

Digital Marketing

• Leverage paid advertisements like Google Ads (PPC), Linkedin Ads Youtube Ads etc. to onboard new clients

Growth Strategy and Analysis

• To involve in business analysis and growth strategy
• Account Based Marketing Approach
• Solve customer’s business problems through consulting mindset and analytics approach
• Creating marketing presentations for clients and internal organization

MUST Have Requirements

• Candidates from Gurgaon and Delhi are preferred
• Must have experience working with IT Services or Consulting
• Must have experience to generate b2b leads
• Must have good understanding of SEO, PPC, Linkedin
• Good hands on webinars, events and thought leadership
• Must have exposure to CRM and marketing automation tools (Salesforce, Zoho , Hubspot)
• Must have knowledge of account based marketing concepts
• Outstanding written and oral communication skills
• The ability to build good working relationships at all levels
• Patient attitude and willingness to learn marketing and sales function

Optional (added advantage)

• Basic understanding of sales and marketing
• Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word