Demand Generation - Lead

EdgeVantage; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Ownership of demand engine from 0 to 1

Leadership growth path

High-impact role in a category-defining product

Competitive compensation

Job summary

A leading healthcare technology firm in Bangalore is seeking a Demand Generation Lead to spearhead marketing initiatives and drive growth. The role involves managing top-of-funnel strategies, executing campaigns across various channels, and ensuring high conversion rates. Ideal candidates will have 5–8 years of experience in demand generation with a focus on B2B lead generation and will possess strong analytical and creative skills. Competitive compensation and leadership growth opportunities are offered.

Qualifications

• 5–8 years of experience in demand generation and digital marketing.
• Experience generating 50–100 inbound leads/month.
• Strong content creation capabilities (short/long form).
• Analytics fluency (GA4, GSC, Looker Studio, HubSpot)

Responsibilities

• Own top-of-funnel growth through paid media and content.
• Run full-funnel paid campaigns on platforms like LinkedIn.
• Collaborate with sales and product marketing teams.
• Build content calendar & analytics framework
• Identify and fix funnel issues quickly
• Collaborate with sales, SDR & product marketing

Skills

B2B lead generation

Campaign budget management

Demand generation

Conversion rate optimization

HubSpot marketing automation

CPA optimization

GA4 analytics

SEO optimization

Content marketing

Landing page optimization

LinkedIn campaigns

A/B testing

Google Display Ads

Tools

Google Analytics 4

HubSpot

Looker Studio

Looker Studio

Job description

Job Description – Demand Generation Lead

Location: Bangalore

Function: Marketing

Reports To: Head of Marketing

Job Type: Full-time, WFO, overlap with U.S. hours

Experience: 5–8 years

About The Company

The organization is developing a first‑of‑its‑kind Agentic Digital Health Platform with a unified interoperability gateway, data fabric, and virtual assistants. It empowers healthcare teams with real‑time connectivity and workflow automation.

Role Mission

• Own top‑of‑funnel growth: traffic, content velocity, paid media, landing page conversions, and brand lift
• Start as an IC, then scale into leading content, ads, automation, design & operations functions

Key Responsibilities & KPIs

• Weekly subscribers
• Sub→Lead & Lead→MQL Conversion Rates
• Leads/month
• CPL & CAC efficiency

Day‑to‑Day

• Run full‑funnel paid campaigns (LinkedIn, GDN, retargeting)
• Execute high‑quality content across formats
• Manage SEO, CRO, and landing page optimization
• Build content calendar & analytics framework
• Identify and fix funnel issues quickly
• Collaborate with sales, SDR & product marketing

Requirements

Technical Skills

• Mastery in paid digital ads
• Strong content creation capabilities (short/long form)
• SEO expertise; CRO experimentation
• Analytics fluency (GA4, GSC, Looker Studio, HubSpot)

Past Experience

• Proven track record generating 50–100 inbound leads/month
• Leadership experience (team management or cross‑functional pods)
• Preferred: U.S. healthcare marketing OR enterprise SaaS demand gen

Personality

• Fast executor, highly analytical
• Hands‑on, creative, and growth‑driven
• Comfortable in lean, fast‑paced environments
• Outcome‑focused, experiment‑driven

What The Company Offers

• Ownership of demand engine from 0 to 1
• Leadership growth path
• High‑impact role in a category‑defining product
• Competitive compensation

Skills

b2b lead generation, campaign budget managemen, demand generation, conversion rate optimization, hubspot marketing automation, cpa optimization, ga4 analytics, seo optimization, content marketing, landing page optimization, linkedin campaign, a/b testing, google display ads