Demand Generation Specialist

MyClassboard Educational Solutions Pvt Ltd; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

MyClassboard Educational Solutions Pvt Ltd in Hyderabad is seeking a motivated Demand Generation Specialist to drive pipeline growth for School ERP, CRM, Admissions, and EdTech solutions. The role focuses on executing integrated demand generation programs across channels and collaborating with Sales, Product Marketing, Revenue Operations to optimize performance.

You will own end-to-end campaigns, track KPIs, build nurture programs, support ABM efforts, and contribute to content assets like

Qualifications

• Strong analytical thinking to interpret campaign performance data and optimize accordingly.
• Excellent written and verbal communication and collaboration skills.
• Ability to translate complex value propositions into clear, effective messaging.

Responsibilities

• Executes full-funnel demand gen campaigns to build qualified pipeline.
• Tracks KPIs (MQLs, SQLs, pipeline) and reports campaign performance.
• Coordinates end-to-end campaign execution across channels.
• Collaborates with Demand Gen leader and teams to align with target accounts and priorities.
• Maintains accurate campaign tracking and reporting for visibility.
• Uses ABM tools, intent signals, and insights to engage high-value accounts.
• Leverages marketing automation and AI to improve targeting and personalization.
• Supports content assets like webinars, whitepapers, case studies for demand generation.
• Tests new tactics and channels to improve results over time.

Skills

Analytics

Communication

Collaboration

Messaging

Tools

Salesforce

HubSpot

Zoho CRM

LeadSquared

ABM tools

Job description

We are seeking a highly motivated Demand Generation Specialist to support pipeline growth for MyClassboard's School ERP, CRM, Admissions, Fee Management, and EdTech solutions. This role will focus on executing integrated demand generation programs that attract, engage, and convert target audiences across key business verticals.

The ideal candidate brings experience in B2B demand generation and campaign execution, with the ability to support programs across channels and help optimize performance throughout the funnel. This role will partner closely with the Demand Generation leader, as well as Sales, Product Marketing, Revenue Operations, and broader Marketing teams, to execute campaigns and drive measurable pipeline contribution.

Takes Ownership

• Supports execution of demand generation programs across key business verticals, helping drive campaign performance and pipeline contribution.
• Coordinates end-to-end campaign execution, including setup, launch, QA, monitoring, and follow-up.
• Partners with the Demand Generation leader and cross-functional stakeholders to align campaign activities with target accounts, messaging, and business priorities.
• Maintains accurate campaign tracking, documentation, and reporting to support visibility and continuous improvement.
• Executes campaign workflows across marketing automation, CRM, and ABM platforms to support complex B2B sales cycles.
• Helps build, launch, and optimize nurture programs and lifecycle campaigns to improve lead progression and conversion.
• Supports audience segmentation, list management, and campaign processes to improve consistency and reduce manual effort.
• Uses campaign and funnel performance data to identify opportunities for optimization and stronger ROI.

Results Driven

• Executes full-funnel demand generation campaigns that contribute to qualified pipeline growth across target markets.
• Tracks and reports on KPIs such as MQLs, SQLs, pipeline contribution, conversion rates, and campaign performance.
• Supports industry events and conferences through coordinated pre-event, onsite, and post-event campaign execution.
• Continuously tests and refines campaign elements to improve engagement, conversion, and pipeline outcomes.
• Uses ABM tools, intent signals, and campaign insights to help identify and engage high-value accounts and buying groups.
• Applies marketing automation and AI-enabled platform capabilities to improve targeting, personalization, and campaign effectiveness.
• Supports development and promotion of content assets such as webinars, whitepapers, case studies, calculators, and solution briefs.
• Experiments with new campaign tactics, channels, and optimization approaches to improve demand generation results over time.

Requirements

• 2–4+ years of experience in B2B demand generation, campaign execution, or digital marketing, ideally within EdTech, SaaS, School ERP, CRM, Admissions, or education technology.
• Hands-on experience with marketing automation platforms, CRM systems such as Salesforce, HubSpot, Zoho CRM, LeadSquared, ABM tools, and digital campaign platforms.
• Strong analytical skills with the ability to interpret campaign performance data and make optimization recommendations.
• Excellent communication and collaboration skills.
• Ability to simplify complex value propositions into clear, effective campaign messaging.
• Familiarity with enterprise buyer groups and multi-stakeholder purchasing processes is preferred.
• Experience supporting campaigns across multiple verticals or audience segments is a plus.