Manager - Content & Branding

Talentum Network Consulting; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Talentum Network Consulting in Bengaluru seeks a seasoned communications professional to shape and execute our content strategy across blogs, newsletters, website pages and marketing collateral. You will own the content calendar, drive brand storytelling, manage LinkedIn and leadership content, and collaborate with design and agencies to deliver high-quality assets for our organization.

This role requires coordinating with business teams to articulate offerings, ensure consistent tone and

Responsibilities

• Develop and execute a content strategy aligned with Company's brand positioning and marketing priorities.
• Create and edit content for blogs, articles, newsletters, website pages, presentations, brochures, case studies and marketing collaterals.
• Translate business updates, client success stories, workspace transformations and organizational milestones into compelling stories.
• Own the content calendar and ensure consistency in messaging, quality and publishing cadence.
• Drive brand communication initiatives that strengthen Company's positioning in the managed workspace industry.
• Maintain consistency in brand identity, tone of voice and messaging across external and internal communication assets.
• Develop brand narratives and communication materials that articulate the organizations offerings, differentiators and value proposition.
• Partner with business and functional teams to identify relevant brand storytelling opportunities.
• Manage the organizations social media presence, particularly LinkedIn, through relevant and engaging content.
• Plan and execute social media initiatives to improve brand visibility, audience engagement and digital reach.
• Develop leadership communication content, including LinkedIn posts, articles, interviews and thought-leadership pieces.
• Track content and social media performance and use insights to optimize communication.
• Work with design, creative and digital agencies to develop high-quality brand and communication assets.
• Prepare creative briefs, coordinate reviews and ensure timely delivery against agreed requirements.

Job description

Content Strategy & Development

• Develop and execute a content strategy aligned with Company's brand positioning and marketing priorities.
• Create and edit content for blogs, articles, newsletters, website pages, presentations, brochures, case studies and marketing collaterals.
• Translate business updates, client success stories, workspace transformations and organizational milestones into compelling stories.
• Own the content calendar and ensure consistency in messaging, quality and publishing cadence.

Branding & Communication

• Drive brand communication initiatives that strengthen Company's positioning in the managed workspace industry.
• Maintain consistency in brand identity, tone of voice and messaging across external and internal communication assets.
• Develop brand narratives and communication materials that articulate the organizations offerings, differentiators and value proposition.
• Partner with business and functional teams to identify relevant brand storytelling opportunities.

Digital & Social Media

• Manage the organizations social media presence, particularly LinkedIn, through relevant and engaging content.
• Plan and execute social media initiatives to improve brand visibility, audience engagement and digital reach.
• Develop leadership communication content, including LinkedIn posts, articles, interviews and thought-leadership pieces.
• Track content and social media performance and use insights to optimize communication.
  Creative & Agency Management
  • Work with design, creative and digital agencies to develop high-quality brand and communication assets.
  • Prepare creative briefs, coordinate reviews and ensure timely delivery against agreed requirements.