Brand & Marketing Lead

Krsnaa Diagnostics Limited; Pune District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Krsnaa Diagnostics Limited is seeking a Marketing Lead for Pune Chinchwad to drive brand strategy, messaging, and asset consistency across all touchpoints. You will own the end-to-end development of brand collaterals including videos, decks, brochures, product sheets, and flyers, while steering social media calendars and digital content production.

You will also manage website branding, SEO, and editorial content, lead 360° campaigns with influencers, and coordinate with leadership, regional

Responsibilities

• Brand strategy, positioning & asset consistency across communication touchpoints.
• End-to-end ownership of brand collaterals including videos, decks, brochures, product sheets, flyers.
• Manage social media calendars across official brand handles and oversee digital assets (videos, reels, infographics, carousels).
• Oversee WhatsApp communications, broadcasts, and drip sequences aligned with campaigns.
• Lead integrated 360° campaigns across digital, social, print, outdoor, PR, events, and activations.
• Manage stakeholder alignment with leadership, regional teams, operations, and agencies.

Job description

Location- Pune Chinchwad

Key Responsibilities & Ownership

1. Brand Strategy, Positioning & Asset Consistency
   Brand Language & Tone: Define, strengthen, and enforce brand positioning, values,
   messaging, and tone of voice across all communication touchpoints.
   Brand Collaterals: End-to-end ownership, design, and production of high-impact brand
   collaterals, including corporate videos, pitch decks/PPTs, brochures, product sheets, flyers,
   and general marketing collaterals.
   Asset Consistency: Maintain 100% brand consistency across all physical assets (collaterals,
   outdoor/indoor signage, event assets) and digital touchpoints.
   Requirement Ownership: Take complete ownership of end-to-end marketing requests from
   initial conceptualization to final deployment.
2. Social Media, Content Calendar & Digital Assets
   Social Media Calendar Management: Own, plan, and execute quarterly and monthly social
   media content calendars across all official brand handles (LinkedIn, Instagram, Facebook,
   YouTube, X, etc.).
   Digital Assets & Content Ecosystem: Oversee the end-to-end creation, scheduling, and
   distribution of all digital assets, including short/long-form videos, reels, statics, carousels,
   infographics, motion graphics, and interactive content.
   WhatsApp & Direct Messaging: Manage WhatsApp communication, broadcasts, and
   automated drip sequences aligned with overall social and marketing campaigns.
   Performance & Community Building: Monitor social performance metrics, drive organic
   platform growth, oversee community engagement/social listening, and optimize posting
   cadences based on platform analytics.
3. Website Brand Ownership & SEO Strategy
   Website Brand Ownership: Serve as the primary brand custodian for the official website,
   ensuring brand language, visual design, user experience, and content represent the
   company accurately.
   SEO & Editorial Content: Oversee search engine optimization (SEO) strategies, official
   company blogs, and digital content pipelines to drive organic visibility, authority, and lead
   engagement.
   Content Leadership: Lead brand communication across website pages, blogs, emails,
   brochures, digital ad creatives, and executive presentations.
4. Integrated Campaigns & Influencer Marketing
   360° Campaigns: Conceptualize, plan, and execute integrated 360° marketing plans across
   digital, social, print, outdoor/indoor, PR, events, and on-ground activations.
   Influencer Marketing: Strategize and manage influencer outreach programs, KOL (Key
   Opinion Leader) collaborations, healthcare/industry creator partnerships, and campaign
   tracking to build trust and brand reach.
   Launch & Growth Programs: Lead campaign planning for product launches, brand initiatives,
   and growth programs while managing annual and quarterly marketing calendars aligned
   with business goals.
   Sales & Partner Support: Responsible for creating and executing all marketing collaterals and
   promotional toolkits supporting patients, doctors, corporate partners, and field sales teams.
5. Stakeholder & Agency Management
   Cross-Functional Alignment: Manage ongoing operational alignment with:
   Management/Leadership: Strategy alignment, budget management, and ROI presentation.
   Regional & Sales Teams: Localized marketing campaigns and sales enablement collateral.
   Operations Teams: Promotional activation support, field requirement execution, and
   operational access.
   Design & Development Teams: Website UI/UX updates, web developer alignment, and
   creative queue management.
   Agency & Vendor Governance: Manage relationships, SLAs, and deliverables with creative
   agencies, digital partners, PR agencies, influencer platforms, media planning teams, video
   production houses, and printing vendors. Ensure cost optimization, budget compliance, and
   quality delivery.
6. Center Branding (Optional / Secondary Focus)
   In-Center & Location Branding (Optional): Oversee and guide optional or project-based incenter/hospital physical branding, indoor signage, and promotional displays where required
   for sales and operational support.
7. Market Research, Insights & Team Leadership
   Insights & Research: Conduct competitive analysis, consumer insight studies, and market
   trend research to refine brand strategy and messaging.
   Team Leadership: Lead, mentor, and guide a team of marketers, designers, and content
   creators to foster creativity, collaboration, and operational excellence.
   Performance Tracking: Track, optimize, and evaluate campaign performance, ROI, and core
   metrics.