Marketing Communications Manager

Transasia Bio Medicals; Mumbai; In loco; INR 1.500.000 - 2.800.000; Tempo pieno

Descrizione del lavoro

Transasia Bio Medicals in Mumbai seeks a Strategic Content professional to shape a cohesive content architecture, ensure consistent brand voice, and craft leadership narratives across touchpoints, campaigns, and digital channels.

You will develop thought leadership material, executive scripts, and PowerPoint decks for the leadership, while guiding visual briefs, graphics, and PR messaging to elevate credibility and recall company-wide.

Competenze

• Develop content architecture aligned to brand and audience
• Maintain consistent tone, voice and messaging across touchpoints
• Author thought leadership, executive materials, and campaigns
• Create structured content briefs and visual directions for designers
• Guide visuals and infographics, ensuring clarity and recall
• Lead cross-functional collaboration for social, PR and internal comms

Mansioni

• Develop cohesive content architecture aligned to brand priorities
• Drive consistency in tone and messaging across channels
• Prepare leadership thought leadership articles and keynote scripts
• Create PowerPoint decks for leadership with strong storytelling
• Produce product and brand content including campaigns and web narratives
• Draft press releases and external communications
• Guide visual treatment and editorial style for external comms
• Lead internal communications to reinforce culture

Conoscenze

Content strategy

Executive communication

Brand messaging

Visual storytelling

Social media content

Public relations

Internal communication

Graphic direction

Strumenti

PowerPoint

Descrizione del lavoro

Strategic Content & Narrative Building

• Develop and manage a cohesive content architecture aligned to brand, business priorities, and audience segments
• Drive consistency in tone, voice, and messaging across all communication touchpoints

Thought Leadership & Executive Communication

• Craft high-impact thought leadership articles, industry perspectives, and leadership narratives
• Support executive communication including keynote scripts, opinion pieces, and strategic messaging
• Develop PowerPoint presentations for the leadership team, ensuring clarity of narrative, strong storytelling flow, and premium visual alignment

Product & Brand Communication

• Develop best-in-class product content across formats:
  • Brochures, leaflets, and product collaterals
  • Product launch communication and campaigns
  • Website and digital product narratives
• Write scripts for product films, explainer videos, and brand campaigns

Content Strategy, Briefing & Visual Ideation

• Create structured content briefs for campaigns, product marketing, and digital initiatives
• Provide clear visual briefs and graphical direction to designers/visualisers, covering:
  • Layout intent and content hierarchy
  • Key visual metaphors and creative direction
  • Imagery style, iconography, and infographic approach
  • Typography and visual tone aligned to brand standards
• Lead conceptual ideation of graphical output, ensuring:
  • Content and design are fully integrated, not sequential
  • Complex information is translated into intuitive visual formats (infographics, diagrams, storytelling layouts)
  • Outputs meet global benchmarks in clarity, sophistication, and recall
• Translate business and marketing objectives into compelling creative territories and visual narratives, not just written copy

Digital & Social Content Excellence

• Create platform-optimized, insight-driven social media content
• Guide visual direction for social assets to ensure thumb-stopping, brand-consistent creatives
• Collaborate cross-functionally to ensure content drives engagement and brand recall

Public Relations & External Messaging

• Draft press releases, media communications, and corporate announcements
• Build credible customer narratives including testimonials, case studies, and success stories
• Guide editorial visual treatment for external communication to maintain authority and credibility

Internal Communication

• Develop clear, aligned, and engaging internal communication to reinforce culture and strategic priorities
• Provide direction on visual simplification for internal content to improve clarity and engagement