Branding Specialist

Sonalika Tractors; Gautam Buddha Nagar; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Sonalika Tractors in India seeks a seasoned brand and communications leader to drive brand positioning, creative strategy, and long-term growth across campaigns, product launches, and digital channels.

You will work with sales, product and agencies to develop briefs, manage content across platforms, and ensure consistent brand identity while bringing fresh ideas and benchmarks.

Responsibilities

• Drive brand positioning, communication strategy and long-term brand building.
• Develop creative ideas, campaign concepts and communication platforms across brand, product, digital and social.
• Understand consumer, market and competitor insights to identify new brand and communication opportunities.
• Develop clear creative briefs and lead communication development with agencies.
• Manage and challenge creative, digital and communication agencies to deliver high-quality, differentiated work.
• Lead communication for brand campaigns, product launches and key marketing initiatives.
• Ensure consistent brand identity, tone, messaging and visual expression across all touch points.
• Bring fresh ideas, trends and benchmarks to continuously strengthen brand relevance and distinctiveness.
• Work closely with sales, product and other stakeholders to translate business requirements into strong consumer communication.
• Act as the brand custodian, ensuring every communication contributes to building long-term brand equity.
• Drive content strategy and development across digital, social and other brand touch points, ensuring content is relevant, engaging and aligned with the brand positioning.
• Plan and manage the content calendar in collaboration with internal teams and agencies.
• Develop and curate brand stories, social content, campaigns and communication assets across platforms.

Job description

Responsibilities

• Drive brand positioning, communication strategy and long-term brand building.
• Develop creative ideas, campaign concepts and communication platformsacross brand, product, digital and social.
• Understand consumer, market and competitor insights to identify new brand and communication opportunities.
• Develop clear creative briefsand lead communication development with agencies.
• Manage and challenge creative, digital and communication agenciesto deliver high-quality, differentiated work.
• Lead communication for brand campaigns, product launches and key marketing initiatives.
• Ensure consistent brand identity, tone, messaging and visual expressionacross all touch points.
• Bring fresh ideas, trends and benchmarksto continuously strengthen brand relevance and distinctiveness.
• Work closely with sales, product and other stakeholders to translate business requirements into strong consumer communication.
• Act as the brand custodian, ensuring every communication contributes to building long-term brand equity.
• Drive content strategy and development across digital, social and other brand touch points, ensuring content is relevant, engaging and aligned with the brand positioning.
• Plan and manage the content calendar in collaboration with internal teams and agencies.
• Develop and curate brand stories, social content, campaigns and communication assetsacross platforms.