Sr. Content Writer - Digital Marketing & Communications

Thyrocare Technologies Limited; Navi Mumbai; On-site; INR 350,000 - 520,000; Full time

Job summary

Thyrocare Technologies Limited in Navi Mumbai seeks a talented content writer and copywriter to craft engaging content across websites, blogs, social media, emails, and marketing collateral. You will develop compelling brand narratives and ensure consistency in messaging.

The role involves SEO-focused writing, collaboration with marketing and design teams, and adapting tone for different audiences and channels. Excellent editing, research, and storytelling skills are essential.

Qualifications

• Content writing and copywriting skills for multiple formats.
• SEO-aware writing and keyword integration.
• Editorial and proofreading abilities.

Responsibilities

• Create high-quality content for websites, blogs, landing pages, social media, emails, newsletters, brochures, presentations, and marketing collateral.
• Develop compelling copy for digital and offline marketing campaigns.
• Write headlines, taglines, CTAs, and brand narratives.
• Adapt content and tone for different audiences, platforms, and marketing objectives.
• Proofread and edit content for accuracy, clarity, grammar, and consistency.
• Develop content that communicates complex concepts simply.

Skills

Content writing

Copywriting

SEO content writing

Social media content

Brand communication

Job description

Key Responsibilities

Content Writing & Copywriting

• Create high-quality, engaging, and original content for websites, blogs, landing pages, social media, email campaigns, newsletters, brochures, presentations, and marketing collateral.
• Develop compelling copy for digital and offline marketing campaigns.
• Write attention-grabbing headlines, taglines, campaign messages, CTAs, and brand narratives.
• Adapt content and tone for different audiences, platforms, and marketing objectives.
• Proofread and edit content to ensure accuracy, clarity, grammar, and consistency.
• Develop content that communicates complex concepts in a simple, engaging, and audience-friendly manner.

Brand Marketing & Communication

• Develop content aligned with the brand's identity, tone of voice, values, and positioning.
• Support brand campaigns, product launches, awareness campaigns, and promotional initiatives through impactful content.
• Collaborate with the Brand, Marketing, Design, Product, and Business teams to develop integrated campaigns.
• Ensure consistency of messaging across all customer touchpoints.
• Contribute ideas for campaigns, creative concepts, storytelling, and brand communication.

Content Strategy

• Develop and execute content strategies aligned with overall business and marketing objectives.
• Conduct audience research to understand customer needs, interests, pain points, and content preferences.
• Build and manage content calendars across different platforms.
• Identify content opportunities based on market trends, customer insights, and business priorities.
• Repurpose existing content into multiple formats to maximize reach and engagement.
• Monitor content performance and use insights to continuously improve the content strategy.

SEO Content Writing

• Create SEO-friendly blogs, website content, landing pages, and other digital content.
• Conduct keyword research and incorporate relevant keywords naturally into content.
• Optimize headlines, meta titles, meta descriptions, URLs, headings, and internal linking opportunities.
• Follow SEO best practices while maintaining readability, relevance, and brand voice.
• Work closely with SEO and digital marketing teams to improve organic visibility and rankings.
• Stay updated with changes in search algorithms, content trends, and SEO best practices.

Social Media & Digital Content

• Develop creative content for platforms such as Instagram, LinkedIn, Facebook, YouTube, and other relevant channels.
• Write social media captions, campaign copies, scripts, and creative concepts.
• Collaborate with designers and video teams to develop content-led creatives and campaigns.
• Contribute to social media campaigns designed to increase engagement, reach, and brand awareness.