Content Strategist

Sellability; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Sellability in Pune, India is seeking a Content Marketing Lead to strategize and drive content across blogs, website copy, and social channels. You will work with writers, designers, and video teams to ensure brand consistency and SEO-friendly output.

The role involves planning an editorial calendar, optimizing content for readability and conversion, and collaborating with marketing, product, and sales to align with business goals. AI tools experimentation is encouraged.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with business and marketing goals.
• Conduct audience research to understand target demographics, behaviors, and pain points.
• Define content goals, themes, and messaging frameworks for different channels.
• Oversee the creation of high-quality, engaging, and SEO-friendly content (blogs, website copy, whitepapers, social media, etc.).
• Collaborate with writers, designers, and video teams to ensure brand consistency.
• Optimize content for SEO, readability, and conversion.
• Plan and maintain an editorial calendar to ensure timely content publishing.
• Manage content workflows, approvals, and revisions efficiently.
• Conduct keyword research and implement SEO best practices.
• Monitor content performance using tools like Google Analytics, SEMrush, or Ahrefs.
• Adjust strategy based on data insights and engagement metrics.
• Develop content distribution plans for social media, email marketing, and paid channels.
• Collaborate with social media and digital marketing teams to amplify reach.
• Explore partnerships, guest blogging, and influencer collaborations.
• Work closely with marketing, product, sales, and leadership teams to align content with business objectives.
• Gather insights from internal teams to create valuable, relevant content.
• Stay updated on industry trends, competitor content strategies, and new content formats.
• Experiment with new content approaches, AI tools, and interactive formats.

Skills

Content strategy

SEO

Cross-functional collaboration

Job description

• Develop and implement a comprehensive content strategy aligned with business and marketing goals.
• Conduct audience research to understand target demographics, behaviors, and pain points.
• Define content goals, themes, and messaging frameworks for different channels.

2. Content Creation & Optimization

• Oversee the creation of high-quality, engaging, and SEO-friendly content (blogs, website copy, whitepapers, social media, etc.).
• Collaborate with writers, designers, and video teams to ensure brand consistency.
• Optimize content for SEO, readability, and conversion.

3. Editorial Calendar & Workflow Management

• Plan and maintain an editorial calendar to ensure timely content publishing.
• Manage content workflows, approvals, and revisions efficiently.

4. SEO & Performance Analysis

• Conduct keyword research and implement SEO best practices.
• Monitor content performance using tools like Google Analytics, SEMrush, or Ahrefs.
• Adjust strategy based on data insights and engagement metrics.

5. Content Distribution & Promotion

• Develop content distribution plans for social media, email marketing, and paid channels.
• Collaborate with social media and digital marketing teams to amplify reach.
• Explore partnerships, guest blogging, and influencer collaborations.

6. Stakeholder Collaboration

• Work closely with marketing, product, sales, and leadership teams to align content with business objectives.
• Gather insights from internal teams to create valuable, relevant content.

7. Trend Monitoring & Innovation

• Stay updated on industry trends, competitor content strategies, and new content formats.
• Experiment with new content approaches, AI tools, and interactive formats.