Brand Communication Manager

Tradelab Technologies; Navi Mumbai; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Tradelab Technologies is seeking a Marketing Lead to drive content strategy, social media management, and integrated campaigns. You will craft brand-aligned materials, manage presentations, and enable pre-sales with tailored collateral.

Strong CRM, SEO, and analytics skills are essential to optimize lead generation and demand across B2B tech engagements. You will collaborate with sales and leadership to ensure messaging consistency, drive pipeline, and manage multi-channel programs across

Qualifications

• Masters degree in Marketing, Communications, or related field.
• Extensive experience in brand communication or B2B marketing.
• Tech/consulting background is a plus.

Responsibilities

• Develop high-quality, on-brand content across formats.
• Lead social media management and growth strategies.
• Design impactful presentations for leadership and pitches.
• Plan and execute integrated marketing campaigns across channels.
• Create customised pre-sales collateral and messaging.
• Maintain sales assets repository and ensure brand alignment.
• Keep CRM data clean and supporting segmentation/reporting.
• Support lead generation and funnel optimization.
• Implement demand generation strategies including ABM and paid media.
• Execute inbound/outbound marketing including SEO and email campaigns.
• Plan events and webinars, handling promotion and logistics.

Skills

Strong written & verbal communication

Analytical mindset

Cross-functional collaboration

Campaign planning & execution

Education

Masters degree in Marketing, Communications, or related field

35 years of experience in brand communication or B2B marketing

Experience in technology, consulting, or professional services is preferred

Tools

Salesforce

HubSpot

Marketing automation platforms

SEO tools

Google Analytics

PowerPoint

Google Slides

Canva

Adobe Suite

Job description

Role & responsibilities

1. Content Strategy & Creation

• Develop high-quality, on-brand content across formats: blogs, whitepapers, case studies, newsletters, video scripts, and thought leadership pieces.
• Ensure consistency in tone, messaging, and brand identity across all channels.
• Align content with business objectives and marketing goals.

2. Social Media Management

• Own and manage social media platforms (LinkedIn, Twitter/X, Instagram, YouTube).
• Plan and execute content calendars and growth strategies.
• Track performance metrics, engage with audiences, and optimise platform performance.

3. Presentation & Visual Communication

• Design impactful presentations for leadership, client pitches, and industry events.
• Ensure all presentations adhere to brand guidelines and communicate ideas clearly.
• Utilise tools such as PowerPoint, Google Slides, Canva, or Adobe Suite.

4. Campaign Planning & Execution

• Lead integrated marketing campaigns across digital and offline channels.
• Define objectives, manage timelines and budgets, and track campaign KPIs.
• Drive brand awareness, lead generation, and customer engagement.

5. Pre-Sales Enablement

• Partner with sales teams to create customised pitch decks, proposals, and product collateral.
• Tailor messaging to industry-specific pain points and client needs.

6. Sales Collateral Management

• Develop and maintain a repository of sales assets including one-pagers, case studies, product sheets, and FAQs.
• Ensure all materials remain updated, relevant, and aligned with brand standards.

7. CRM & Data Hygiene

• Maintain CRM systems (e.g., Salesforce, HubSpot) to ensure accurate and updated data.
• Implement data hygiene practices to improve segmentation, reporting, and campaign effectiveness.

8. Lead Generation & Funnel Optimization

• Support lead generation initiatives through campaigns, gated content, and partnerships.
• Monitor lead quality, conversion metrics, and optimise funnel performance.

9. Demand Generation

• Design and execute demand generation strategies including ABM, nurturing campaigns, paid media, and SEO.
• Drive high-quality pipeline and accelerate conversion rates.

10. Inbound & Outbound Marketing

• Execute inbound strategies (SEO, content marketing, landing pages) and outbound campaigns (email, LinkedIn, paid ads).
• Measure performance and optimise channel ROI.

11. Events & Industry Engagement

• Plan and manage participation in industry events, conferences, and webinars.
• Handle end-to-end execution including promotion, logistics, and follow-ups.
• Maximise brand visibility and lead acquisition.

Education & Experience

• Masters degree in Marketing, Communications, Business, or related field.
• 35 years of experience in brand communication or B2B marketing.
• Experience in technology, consulting, or professional services is preferred.

Core Competencies

• Strong written and verbal communication skills.
• Proficiency in CRM tools (Salesforce, HubSpot) and marketing automation platforms.
• Solid understanding of SEO, SEM, digital marketing, and analytics tools.
• Advanced skills in presentation and design tools (PowerPoint, Google Slides, Canva, Adobe).
• Event management experience with strong execution capabilities.
• Analytical mindset with the ability to derive insights from data.