A professional consulting firm in Delhi seeks a skilled social media manager to elevate corporate and leadership branding. Responsibilities include managing platforms, developing content strategies, engaging with followers, and analyzing performance metrics. Candidates should have a minimum of 3–4 years of experience, particularly in LinkedIn content strategy and corporate branding. Excellent communication skills are essential, along with experience in social media management tools. This role offers an opportunity to work closely with senior management and influence the firm's digital presence.
Qualifications
Minimum 3–4 years of experience in managing corporate and leadership social media accounts.
Strong expertise in LinkedIn content strategy (mandatory requirement).
Sound understanding of Instagram brand-building strategies.
Responsibilities
Manage and maintain the official social media accounts including leadership profiles.
Lead content strategy and execution primarily on LinkedIn.
Monitor social media channels for comments and inquiries.
Skills
LinkedIn content strategy
Social media management
Written English communication
Analytical skills
Tools
Canva
Hootsuite
Meta Business Suite
Job description
Corporate and Leadership Branding
Manage and maintain the official social media accounts of Company, including leadership profiles of the CEO and COO.
Develop and execute a structured content calendar focused on corporate branding, thought leadership, organizational culture, achievements, and key milestones.
Position senior leadership as credible industry voices, particularly on LinkedIn.
Platform Management
Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.
Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.
Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms.
Community Management and Engagement
Monitor social media channels for comments, direct messages, and brand mentions.
Respond to inquiries and engage with followers in a timely and professional manner.
Participate in relevant industry conversations to enhance brand visibility and credibility.
Track audience engagement and follower growth across platforms.
Analytics and Reporting
Monitor and analyze key performance indicators including reach, engagement, follower growth, and click-through rates.
Prepare and present monthly performance reports with actionable insights and recommendations.
Continuously optimize content strategy based on analytics and performance trends.
Required Skills and Qualifications
Minimum 3–4 years of experience in managing corporate and leadership social media accounts.
Strong expertise in LinkedIn content strategy (mandatory requirement).
Sound understanding of Instagram brand-building strategies.
Prior experience with B2B, FinTech, BFSI, or corporate brands will be preferred.
Excellent written English communication and storytelling skills.
Working knowledge of social media management and analytics tools such as Canva, Hootsuite, Buffer, Meta Business Suite, or equivalent platforms.
Basic graphic design or video editing skills will be considered an added advantage.
Key Competencies
Strong understanding of corporate reputation management and professional branding.
Ability to convert business activities and leadership insights into meaningful digital content.
High level of ownership, consistency, discretion, and confidentiality, especially while managing leadership accounts.
Ability to collaborate closely with senior management and cross-functional teams.