Manager - Content

Ethinos; Pune District; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Ethinos in Pune is seeking a content marketer to develop and execute strategies aligned with marketing goals and audience. You will lead content creation across articles, videos, social posts, newsletters, and more, ensuring brand voice and messaging are consistent while coordinating with product launches, campaigns, and events.

You will mentor the content team, drive campaigns end-to-end, optimize for each platform, monitor performance with CMS and analytics tools, and collaborate with product,

Qualifications

• 3+ years of experience in content marketing, content creation, or a similar role.
• Experience with content management systems (CMS) and analytics tools.
• Experience in digital marketing or communication, preferably within an agency or brand team.

Responsibilities

• Develop and execute content strategies that align with marketing goals and audience.
• Ensure content is consistent with brand voice, messaging, and objectives.
• Lead content creation for articles, videos, social posts, newsletters, and other formats.
• Collaborate with cross-functional teams for product launches, campaigns, and events.
• Mentor team members and ensure high-quality content delivery.
• Develop and manage content campaigns from concept to execution, meeting deadlines and KPIs.
• Monitor audience engagement and adapt strategies across platforms.
• Serve as primary contact for content initiatives with internal and external stakeholders.
• Collaborate with product, sales, and PR to integrate content into broader marketing.

Skills

Content strategy

Content creation

Leadership

Mentoring

CMS

Analytics

SEO

Social media

Storytelling

Writing

Tools

WordPress

Drupal

CMS

Google Analytics

Social Media Insights

Job description

Develop and execute content strategies that align with the company’s marketing goals and target audience.

Ensure all content is consistent with the brand’s voice, messaging, and objectives.

Collaborate with cross-functional teams to ensure alignment with product launches, campaigns, and events.

Lead content creation for a variety of formats, including articles, videos, social media posts, newsletters, and other content.

Inspire the content team to push creative boundaries while adhering to brand guidelines.

Mentor team members and ensure high-quality content delivery.

3. Campaign Management

Develop and manage content campaigns from concept to execution, ensuring they meet deadlines and KPIs.

Work with the digital marketing team to ensure content is optimized for each platform.

Track and analyze content performance, making adjustments as needed for maximum impact.

4. Audience Engagement

Monitor audience feedback and content engagement across platforms, adapting strategies accordingly.

Engage with followers and stakeholders to create conversations around content.

5. Stakeholder Collaboration

Serve as the primary point of contact for content initiatives with internal stakeholders and external partners.

Collaborate with the product, sales, and PR teams to incorporate content into broader marketing efforts.

Experience

3+ years of experience in content marketing, content creation, or a similar role.

Proven track record in managing content across digital platforms.

Experience with content management systems (CMS) and analytics tools.

Experience in digital marketing or communication, preferably within an agency or brand team.

Skills

Expertise in creating high-quality written, video, and multimedia content across different channels.

Experience with platforms such as WordPress, Drupal, or similar tools to publish content.

In-depth knowledge of social media platforms and the ability to adapt content strategies to each.

Proficiency in SEO best practices to optimize content for search engines.

Experience with Google Analytics, Social Media Insights, and similar tools for performance tracking.

Excellent writing, editing, and verbal communication skills, with a knack for storytelling.