Sr Manager Brand Marketing

Motilal Oswal Financial Services (MOFSL); Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Motilal Oswal Financial Services (MOFSL) is seeking a strategic marketing leader to drive the Group's brand positioning and ensure consistency across businesses and channels. You will translate priorities into campaigns, manage external agencies, and govern brand guidelines while tracking impact across activities.

The role involves coordinating with legal, procurement, and finance teams to maintain contract integrity and optimize spend. A strong cross-functional orientation is essential.

Responsibilities

• Drive the implementation of the Groups brand strategy, positioning and identity across businesses, platforms and customer touchpoints.
• Ensure consistency in brand messaging, visual identity and brand experience across the Group.
• Translate strategic brand priorities into actionable marketing plans, campaigns and initiatives.
• Identify opportunities to strengthen brand differentiation, salience, relevance and consideration.
• Develop and maintain brand guidelines, communication frameworks and governance processes.
• Plan and execute integrated brand campaigns across relevant media and customer touchpoints.
• Work with internal teams and external agencies to develop compelling creative strategies, campaign concepts and communication assets.
• Manage campaign execution from briefing and creative development through production, deployment and performance evaluation.
• Ensure all brand communications reflect the Group’s positioning, values and business priorities.
• Track campaign effectiveness and derive actionable insights to improve future marketing initiatives.
• Manage relationships with creative agencies, media agencies, production houses, research partners and other marketing vendors.
• Develop clear briefs, establish deliverables and timelines, and ensure high-quality output.
• Evaluate creative work critically, provide strategic direction and drive projects towards the desired outcome.
• Manage agency scopes of work, commercials, quotations, negotiations and performance reviews.
• Ensure timely delivery, cost efficiency and adherence to agreed quality standards.
• Manage the end-to-end contracting process for marketing agencies and vendors, including scopes of work, commercial terms, deliverables, timelines and service-level expectations.
• Coordinate with legal, procurement, finance and compliance teams to ensure appropriate contractual documentation, approvals and payment processes.
• Review contracts for deliverable clarity, usage rights, intellectual property, licensing, confidentiality, termination clauses and other relevant commercial terms, in coordination with the legal team.
• Maintain documentation of contracts, purchase orders, budgets, invoices and vendor deliverables.
• Ensure marketing expenditure is managed efficiently and in accordance with internal policies and approval processes.
• Work closely with business heads, marketing teams and corporate functions to align brand initiatives with Group priorities.
• Coordinate brand requirements across multiple businesses while safeguarding the integrity of the overarching Group brand.
• Build strong working relationships with legal, compliance, finance, procurement, digital and other internal stakeholders.
• Manage multiple projects simultaneously, balancing strategic priorities, stakeholder expectations and execution timelines.

Job description

1. Group Brand Strategy & Management

• Drive the implementation of the Groups brand strategy, positioning and identity across businesses, platforms and customer touchpoints.
• Ensure consistency in brand messaging, visual identity and brand experience across the Group.
• Translate strategic brand priorities into actionable marketing plans, campaigns and initiatives.
• Identify opportunities to strengthen brand differentiation, salience, relevance and consideration.
• Develop and maintain brand guidelines, communication frameworks and governance processes.

2. Integrated Marketing & Brand Campaigns

• Plan and execute integrated brand campaigns across relevant media and customer touchpoints.
• Work with internal teams and external agencies to develop compelling creative strategies, campaign concepts and communication assets.
• Manage campaign execution from briefing and creative development through production, deployment and performance evaluation.
• Ensure all brand communications reflect the Group’s positioning, values and business priorities.
• Track campaign effectiveness and derive actionable insights to improve future marketing initiatives.

3. Agency & Vendor Management

• Manage relationships with creative agencies, media agencies, production houses, research partners and other marketing vendors.
• Develop clear briefs, establish deliverables and timelines, and ensure high-quality output.
• Evaluate creative work critically, provide strategic direction and drive projects towards the desired outcome.
• Manage agency scopes of work, commercials, quotations, negotiations and performance reviews.
• Ensure timely delivery, cost efficiency and adherence to agreed quality standards.

4. Contracting, Procurement & Commercial Management

• Manage the end-to-end contracting process for marketing agencies and vendors, including scopes of work, commercial terms, deliverables, timelines and service-level expectations.
• Coordinate with legal, procurement, finance and compliance teams to ensure appropriate contractual documentation, approvals and payment processes.
• Review contracts for deliverable clarity, usage rights, intellectual property, licensing, confidentiality, termination clauses and other relevant commercial terms, in coordination with the legal team.
• Maintain documentation of contracts, purchase orders, budgets, invoices and vendor deliverables.
• Ensure marketing expenditure is managed efficiently and in accordance with internal policies and approval processes.

5. Cross-functional Stakeholder Management

• Work closely with business heads, marketing teams and corporate functions to align brand initiatives with Group priorities.
• Coordinate brand requirements across multiple businesses while safeguarding the integrity of the overarching Group brand.
• Build strong working relationships with legal, compliance, finance, procurement, digital and other internal stakeholders.

Manage multiple projects simultaneously, balancing strategic priorities, stakeholder expectations and execution timelines.