Looking For Performance Marketing Executive

Digiinterface Private Limited; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Kiwi Automation Private Limited is seeking a Performance Marketing Executive to plan, execute, and optimise digital campaigns across Google and Meta platforms, driving high-quality leads and ROI. The role requires 1–5 years of hands-on experience in performance marketing, strong analytics, and familiarity with GA4/Tag Manager.

Responsibilities include campaign planning, optimization, A/B testing, and collaboration with design/content teams to create compelling ads and landing pages.

Qualifications

• 1–5 years of hands-on experience in performance marketing or paid advertising.
• Strong expertise in Google Ads and Meta Ads Manager.
• Experience in lead generation, conversion optimisation, and performance-driven campaigns.
• Good understanding of Google Analytics 4 and Google Tag Manager.
• Knowledge of Meta Pixel, Conversion API, and event tracking.
• Strong analytical skills with the ability to interpret campaign data.”
• Experience with landing page optimisation and conversion funnels.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital advertising platforms.
• Develop performance marketing strategies to generate high-quality leads and drive business growth.
• Manage Google Search, Display, Performance Max, YouTube, and Meta lead generation campaigns.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Create and optimise ad copies, creatives, landing pages, and campaign funnels.
• Monitor campaign performance, budgets, CPL, CPA, CTR, CPC, ROAS, and conversion rates.
• Continuously optimise campaigns to improve performance and reduce CAC.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversion APIs.
• Analyse campaign data and prepare weekly and monthly performance reports.
• Conduct A/B testing for ad creatives, headlines, landing pages, audiences, and campaign strategies.
• Coordinate with the design and content teams to develop engaging advertising creatives.
• Manage advertising budgets effectively and ensure maximum return on investment.
• Stay updated with the latest digital advertising trends, tools, and platform updates.

Skills

Google Ads

Meta Ads

Lead generation

Campaign optimization

Analytics

Tools

Google Analytics 4

Google Tag Manager

Meta Pixel

Conversion API

Job description

Looking For Performance Marketing Executive

Job Description

Kiwi Automation Private Limited is a technology-driven company providing digital solutions, software development, web and mobile application development, automation, and digital marketing services. We help businesses grow through innovative technology solutions and result-oriented digital strategies.We are looking for a passionate and performance-driven Performance Marketing Specialist who can plan, execute, manage, and optimise digital advertising campaigns to generate quality leads, increase conversions, and maximise ROI.

Responsibilities

Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital advertising platforms.

Develop performance marketing strategies to generate high-quality leads and drive business growth.

Manage Google Search, Display, Performance Max, YouTube, and Meta lead generation campaigns.

Conduct keyword research, audience targeting, competitor analysis, and campaign planning.

Create and optimise ad copies, creatives, landing pages, and campaign funnels.

Monitor campaign performance, budgets, CPL, CPA, CTR, CPC, ROAS, and conversion rates.

Continuously optimise campaigns to improve performance and reduce customer acquisition costs.

Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversion APIs.

Analyse campaign data and prepare weekly and monthly performance reports.

Conduct A/B testing for ad creatives, headlines, landing pages, audiences, and campaign strategies.

Coordinate with the design and content teams to develop engaging advertising creatives.

Manage advertising budgets effectively and ensure maximum return on investment.

Stay updated with the latest digital advertising trends, tools, and platform updates.

Skills And Qualifications

1–5 years of hands-on experience in performance marketing or paid advertising.

Strong expertise in Google Ads and Meta Ads Manager.

Experience in lead generation, conversion optimisation, and performance-driven campaigns.

Good understanding of Google Analytics 4 and Google Tag Manager.

Knowledge of Meta Pixel, Conversion API, and event tracking.

Strong analytical skills with the ability to interpret campaign data.

Experience with landing page optimisation and conversion funnels.

Ability to manage multiple campaigns and advertising budgets.

Excellent communication, planning, and problem-solving skills.

Preferred Qualifications

Google Ads Certification.

Experience working with software development companies, IT services, SaaS products, or B2B businesses.

Experience in UAE, India, or international markets.

Knowledge of CRM integration, lead tracking, and marketing automation tools.

Key Performance Indicators (KPIs)

Quality lead generation and conversion rates.

Cost Per Lead (CPL) and Cost Per Acquisition (CPA).

Return on Ad Spend (ROAS).

Campaign ROI and budget utilisation.

Website traffic and landing page conversion rates.

Overall campaign performance and lead quality.

What We Offer

Opportunity to work on multiple industries and international projects.

Exposure to SaaS products, technology solutions, and digital marketing campaigns.

Collaborative and growth-oriented work environment.

Opportunities for professional development and career growth.

Competitive salary based on experience and expertise.