Lead - Search & Personalization, Digital

Aditya Birla Lifestyle Brands Limited; Karnataka; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited in Bengaluru seeks a results-driven Conversion Rate Optimization Manager to enhance customer acquisition and maximize website conversions across D2C channels. You will analyse customer behaviour, identify friction, run experiments, and implement optimization strategies to boost conversion rates, user experience, and revenue.

The ideal candidate will bring strong analytics, expertise in web analytics tools and A/B testing, and a deep understanding of

Qualifications

• MBA in business administration or equivalent.
• 7–10 years in CRO, growth marketing or e-commerce analytics.
• Proven track record of improving conversion rates and online revenue.

Responsibilities

• Website & funnel optimization: analyze journeys, identify bottlenecks, optimize landing pages, PDPs, cart and checkout.
• Experimentation & A/B testing: design, run and evaluate tests; develop data-backed hypotheses.
• Analytics & insights: track performance using GA4/Adobe/Mixpanel or similar tools.
• Customer behaviour analysis: leverage heatmaps, recordings and surveys to identify improvements.
• Cross-functional collaboration: partner with Marketing, Product, Design, Tech and Merchandising.
• Mobile commerce optimization: drive mobile-first enhancements and improve mobile experiences.

Skills

CRO

Growth Marketing

A/B Testing

Web Analytics

Customer Behaviour Analysis

Cross-functional Collaboration

Mobile Optimization

UX Improvement

Education

MBA from reputed college

Tools

GA4

Adobe Analytics

Mixpanel

Job description

Job Title: Lead – Search & Personalization

Location

Bengaluru

Department

Growth Marketing / E-commerce

Reports To

D2C Head

Job Summary

We are seeking a results-driven Conversion Rate Optimization (CRO) Manager to enhance customer acquisition and maximize website conversion performance across our D2C channels. The role will be responsible for analysing customer behaviour, identifying friction points in the user journey, conducting experiments, and implementing optimization strategies to improve conversion rates, customer experience, and revenue growth.

The ideal candidate should possess strong analytical skills, expertise in web analytics tools, A/B testing methodologies, and a deep understanding of e-commerce customer behaviour.

Key Responsibilities

Website & Funnel Optimization

• Analyze customer journeys and identify conversion bottlenecks.
• Optimize landing pages, product detail pages (PDPs), cart, and checkout flows.
• Improve user experience (UX) and website performance across desktop and mobile platforms.
• Monitor and improve key conversion metrics throughout the sales funnel.

Experimentation & A/B Testing

• Design, execute, and evaluate A/B and multivariate tests.
• Develop data-backed hypotheses for website improvements.
• Measure test performance and provide actionable recommendations.
• Maintain a testing roadmap aligned with business objectives.

Analytics & Insights

• Track and analyze website performance using Google Analytics 4 (GA4), Adobe Analytics, Mixpanel, or similar tools.

Customer Behaviour Analysis

• Leverage heatmaps, session recordings, surveys, and customer feedback to identify improvement opportunities.
• Analyze customer segmentation and behavioral patterns.
• Collaborate with Customer Experience teams to address conversion barriers.

Cross-Functional Collaboration

• Partner with Marketing, Product, Design, Technology, and Merchandising teams.
• Ensure optimization initiatives align with acquisition and retention strategies.
• Work closely with developers and UX designers to implement CRO recommendations.

Mobile Commerce Optimization

• Drive mobile-first optimization initiatives.
• Improve mobile usability, page load speeds, and checkout experience.
• Enhance conversions from app and mobile web traffic.

Required Qualifications

Education

• MBA from Reputed College

Experience

• 7-10 years of experience in CRO, Growth Marketing, E-commerce Analytics, or Digital Marketing.
• Proven track record of improving conversion rates and online revenue.