Senior Manager – CRO & Digital Experience

Codilar Digital Pte Ltd; Bengaluru; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

A leading digital optimization firm in Bengaluru seeks an experienced professional to lead conversion rate optimization (CRO) strategies. The role involves managing UI/UX teams, developing an experimentation framework, and engaging with enterprise clients to drive eCommerce growth. Ideal candidates will have 7-10 years of relevant experience and a deep understanding of buyer psychology. This position offers the opportunity to influence business outcomes significantly within a dynamic environment.

Qualifications

• 7-10 years experience in CRO, UX, or digital optimization.
• Proven leadership in eCommerce growth environments.
• Strong retail and category understanding.
• Deep knowledge of buyer psychology & behavioral science.
• Experience managing UI/UX & analytics teams.
• Strong client-facing capabilities.
• Expertise in experimentation & statistical analysis.
• Familiarity with Martech stack.

Responsibilities

• Lead the development and implementation of full-funnel CRO strategies.
• Map and optimize omnichannel experience flows.
• Build and scale an experimentation framework for testing.
• Oversee integration of marketing technology systems.
• Collaborate with development teams for UX improvements.
• Engage directly with enterprise clients and present CRO roadmaps.
• Accountable for conversion rate improvement and ROI.
• Work closely with SEO and content teams for holistic growth.

Skills

CRO strategy leadership

eCommerce growth

buyer psychology

UI/UX team management

A/B testing

presentation skills

analytics tools

Martech stack knowledge

Job description

Key Responsibilities (15 Core Areas):

1. Enterprise CRO Strategy Leadership

Develop and implement full-funnel CRO strategies across:

• Category pages
• Checkout flows
• Focus on revenue growth, AOV uplift, and conversion acceleration.

Lead the UI/UX team to:

• Design conversion-focused user journeys
• Improve usability, clarity, and trust signals
• Balance aesthetics with performance
• Ensure UX decisions are backed by behavioral data.

Map and optimize:

• Omnichannel experience flows
• Cross-device continuity
• Eliminate friction points in high-value retail journeys.

Build and scale an experimentation framework:

• Hypothesis-driven testing roadmap
• A/B & multivariate testing
• Segmentation-based personalization
• Statistical validity and reporting discipline

Deep understanding of:

• Category-specific buyer psychology
• High-ticket vs impulse purchase behavior
• Seasonal and promotional dynamics
• Apply retail context to optimization decisions.

6. Ecommerce Platform Expertise

Hands-on experience optimizing:

• Shopify Plus
• Headless commerce
• PWA storefronts
• Understand platform constraints and performance impact.

Own analytics ecosystem including:

• GA4
• Heatmaps & session recording tools
• Funnel analysis
• Cohort & retention tracking
• Translate data into business decisions.

8. Martech Ecosystem Architecture

Oversee integration of:

• CDPs
• A/B testing tools
• CRM systems
• Marketing automation platforms
• Ensure seamless data flow across systems.
• Audience clustering
• Product recommendations
• Focus on increasing LTV and AOV.

10. Performance & UX Technical Alignment

Collaborate with development teams to:

• Improve Core Web Vitals
• Reduce friction in checkout
• Implement UX improvements without technical debt

11. Conversion-Focused Design Systems

• Design standards
• Testing frameworks
• CRO playbooks

12. Client Leadership & Strategic Advisory

Engage directly with enterprise clients:

• Present CRO roadmaps
• Justify strategy & experimentation
• Communicate KPIs clearly
• Defend optimization decisions with data
• Act as a trusted growth advisor.

13. Revenue Impact & ROI Ownership

Be accountable for:

• Conversion rate improvement
• AOV increase
• Funnel efficiency
• Tie CRO efforts to bottom-line outcomes.

14. Cross-Functional Alignment

Work closely with:

• SEO
• Performance marketing
• Content teams
• Development teams
• Ensure holistic growth execution.

Stay ahead in:

• Generative AI optimization
• Predictive behavior modeling
• Headless commerce trends
• Emerging UX standards
• Build future-ready retail growth frameworks.

Required Skills & Qualifications:

• 7-10 years experience in CRO, UX, or digital optimization
• Proven leadership in eCommerce growth environments
• Strong retail and category understanding
• Deep knowledge of buyer psychology & behavioral science
• Experience managing UI/UX & analytics teams
• Strong presentation & enterprise client-facing capabilities
• Expertise in experimentation & statistical analysis
• Martech stack familiarity (CDP, personalization, automation)