Brands.com Manager

Bestseller India; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Bestseller India is seeking a Senior Growth Manager to own end-to-end D2C journeys on the brand's platform (.com/app) with an omni-first approach. You will drive profitable growth, retention, and brand equity across online and offline channels, collaborating with marketing, merchandising, tech, and CX to deliver unified experiences.

The role demands 5-8 years in online domain, hands-on CRO/CRM and analytics, and a data-driven mindset to optimize KPIs like conversion, AOV, and NPS.

Qualifications

• 5–8 years of experience preferably in online domain.
• Hands-on experience with CRO, CRM, and web analytics platforms.
• Strong knowledge of digital customer journeys, conversion funnels, and e-commerce KPIs.
• Hands-on experience with platforms like Shopify Plus, Salesforce Commerce Cloud would be a strong advantage.
• Graduate or Postgraduate from recognized university.

Responsibilities

• Own and optimize end-to-end customer journey on brand's D2C platform across online and offline channels.
• Drive profitable growth by improving site experience, conversion rate, and retention.
• Use GA4, Hotjar, heatmaps to uncover insights and build dashboards.
• Collaborate with marketing, merchandising, tech, design, and CX to deliver aligned initiatives.

Skills

CRO

CRM

Web analytics

Digital journeys

E-commerce KPIs

Shopify Plus

Salesforce Commerce Cloud

Education

Graduate/Postgraduate from recognized university

Tools

GA4

Hotjar

Session replay

Heatmaps

Job description

Are you ready to take the next leap in your career? If you are looking for an opportunity to create an impact using your knowledge & creativity with the objective of maximizing company performance, then we may have just the right opening for you.

We are business minded – identifying opportunities to improve performance and developing solutions, tools and processes that will steer our business towards long-term success, while ensuring high quality in everything we do.

We strive for continuous innovation and strong cross-functional collaboration, because working in an everchanging industry requires us to think and act fast. We take responsibility for growing our people and particularly take pride in ensuring strong ties between leaders, managers and colleagues.

Working in BESTSELLER, no two days are ever the same, and new challenges and opportunities are always awaiting us.

The Role:

Own and optimize the end-to-end customer journey on brand’sD2C platform (.com/app) with an omni-first approach, ensuring a seamless, connected experience across online and offline channels. Focus on profitable growth by driving high-quality, non-discounted revenue, while building retention, loyalty, and long-term brand equity.

Key Responsibilities:

• Pre-Purchase Growth
• Optimize site experience: navigation, product discovery, PDPs, personalization, and merchandising
• Improve conversion rate via A/B testing, UX/UI enhancements, and funnel optimization.
• Ensure mobile-first, fast, and responsive digital experiences in partnership with tech and agencies.
• Align D2C campaigns with retail stores to deliver a unified omni-channel experience (e.g., Endless Aisle, BOPIS, Store-to-Door).
• Champion the brand agenda of youth denim positioning and high-quality, non-discounted sales.

2. Post-Purchase Growth

• Elevate customer experience across order tracking, communication, packaging, returns, and support
• Collaborate with Growth/Brand Marketing to drive retention and repeat purchase through CRM, loyalty programs, and personalized re-engagement
• Monitor and improve satisfaction metrics (CSAT, NPS), reducing friction points across touchpoints
• Partner with CX and logistics to ensure timely delivery and proactive issue resolution

3. Analytics & Optimization

• Own KPIs: traffic, conversion, AOV, repeat rate, NPS, bounce rate, cart abandonment.
• Use analytics tools (GA4, Hotjar, session replay, heatmaps etc.) to uncover insights and drive improvements
• Build performance dashboards and share actionable insights with leadership and cross- functional teams.

4 Cross-Functional Collaboration

• Partner with marketing, merchandising, tech, design, and CX to deliver aligned initiatives
• Ensure brand campaigns and seasonal GTMs are consistently and impactfully executed.
• Support launches and promotions with tailored D2C execution to maximize impact and sell-thru

Desired Personality:

• Good communication skills – verbal as well written
• Must have a process-driven approach
• Must be proactive and a go-getter

Eligibility Criteria:

• Should have 5-8 years of experience preferably in online domain
• Hands-on experience with CRO, CRM, and web analytics platforms
• Strong knowledge of digital customer journeys, conversion funnels, and e-commerce KPIs
• Hands-on experience with platforms like Shopify Plus, Salesforce Commerce Cloud, or similar would be a strong advantage
• Must be a Graduate/ Postgraduate from recognized university