PPC / Performance Marketing & CRO Specialist

Wintech Services; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Wintech Services is seeking an experienced PPC and CRO Specialist in Hyderabad to drive customer acquisition and optimize e-commerce conversions. You will manage Google Ads and paid media, analyze GA4 funnels, and implement CRO across landing pages, product pages, and checkout.

The role requires hands-on expertise with GA4, CRO tools, and A/B testing, with responsibilities spanning data-driven optimization, performance reporting, and cross-functional collaboration to maximize ROAS.

Qualifications

• 7+ years of hands-on PPC/Performance Marketing experience, preferably in e-commerce.
• Strong expertise in Google Ads management and optimization.
• Proficient with GA4 and conversion funnel analysis.
• Experience with A/B testing, landing page optimization, and user journey analysis.
• Familiarity with heatmaps, session recordings, and CRO tools like Hotjar and Clarity.
• Solid understanding of CTR, CPC, CPA, ROAS, CVR, CAC, LTV and revenue metrics.

Responsibilities

• Plan, execute, optimize, and scale campaigns across Google Ads and other paid channels.
• Monitor budgets, CTR, CPC, CPA, ROAS, conversion rate and revenue.
• Analyze GA4 data and conversion funnels to identify drop-offs.
• Identify optimization opportunities across landing pages, product pages, cart and checkout.
• Develop and implement CRO strategies to improve conversions and revenue.
• Leverage GA4, Hotjar, Clarity to analyze user behavior and UX issues.
• Conduct A/B tests on landing pages, CTAs, forms, offers and checkout experiences.
• Collaborate with design, content, development and ecommerce teams to implement improvements.
• Create data-driven recommendations to boost acquisition, conversion, revenue and ROAS.
• Prepare performance reports and present insights to management.

Skills

Google Ads

PPC/Performance Marketing

CRO

GA4

A/B testing

Heatmaps & sessions

Hotjar

Microsoft Clarity

Data analysis

E-commerce

Tools

GA4

Hotjar

Microsoft Clarity

Google Tag Manager

Job description

PPC / Performance Marketing & CRO Specialist

Experience: 7+ Years

Location: Hyderabad

Work Mode: 5 Days Work from Office

Shift: 3:00 PM 12:00 AM IST

Industry: US-Focused E-Commerce

Note: F2f interview is mandatory

Job Summary

We are looking for an experienced PPC / Performance Marketing Specialist with strong hands-on experience in Conversion Rate Optimization (CRO) to drive customer acquisition, improve paid campaign performance, and maximize e-commerce conversions. The ideal candidate should have strong expertise in Google Ads, paid media, GA4, conversion funnel analysis, landing page optimization, and CRO. The candidate will be responsible for analyzing the complete customer journey and continuously improving both paid traffic performance and website conversion rates.

Key Responsibilities

• Plan, execute, optimize, and scale PPC and performance marketing campaigns across Google Ads and other relevant paid channels.
• Monitor campaign performance, budgets, CTR, CPC, CPA, ROAS, conversion rate, and revenue.
• Analyze the complete e-commerce conversion funnel using Google Analytics 4 (GA4) and identify drop-off points.
• Identify conversion opportunities across landing pages, product pages, cart, checkout, and overall customer journey.
• Develop and implement CRO strategies to improve website conversion rates and revenue.
• Use GA4, Google Ads, Hotjar, Microsoft Clarity.
• Analyze heatmaps, session recordings, scroll behavior, and user journeys to identify UX and conversion issues.
• Conduct A/B testing and experimentation on landing pages, CTAs, product pages, forms, offers, and checkout experiences.
• Optimize landing pages based on PPC search intent, keywords, audience behavior, and conversion data.
• Identify underperforming campaigns, keywords, audiences, devices, locations, and landing pages and take corrective actions.
• Work closely with design, content, development, and e-commerce teams to implement CRO and performance marketing improvements.
• Develop data-driven recommendations to improve customer acquisition, conversion rate, revenue, and ROAS.
• Prepare regular performance reports and communicate insights, opportunities, and optimization strategies to management.

Required Skills

• 7 years of hands-on experience in PPC / Performance Marketing, preferably in e-commerce.
• Strong experience with Google Ads / Paid Search campaign management and optimization.
• Strong hands-on experience in Conversion Rate Optimization (CRO).
• Good knowledge of Google Analytics 4 (GA4) and conversion funnel analysis.
• Experience with A/B testing, landing page optimization, and user journey analysis.
• Experience with Hotjar, Microsoft Clarity.
• Strong understanding of CTR, CPC, CPA, ROAS, CVR, CAC, LTV, and revenue metrics.
• Ability to analyze data and convert insights into actionable performance and CRO strategies.
• Strong understanding of e-commerce funnels, customer behavior, and landing page optimization.

Preferred Skills

• Experience working with US-focused e-commerce websites.
• Knowledge of Google Tag Manager (GTM) and conversion tracking.
• Experience with Meta Ads / Microsoft Ads is an added advantage.
• Familiarity with SEO, remarketing, audience segmentation, and marketing attribution.
• Experience working with Magento, or other e-commerce platforms