Digital Marketing Executive

Outdoor Studio Llp; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Outdoor Studio LLP is seeking a Digital Growth Manager to lead our digital marketing, online lead generation and e-commerce growth from Bengaluru. The role focuses on generating high-quality sales leads and measurable revenue through digital channels.

You will plan, manage and scale paid campaigns across Google Ads and Meta Ads, optimize SEO, and closely track ROAS, CPL, CAC and conversions. The candidate should have 3–6 years of relevant experience and strong analytical skills to drive

Qualifications

• 3–6 years of relevant digital/performance marketing experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of SEO, Google Analytics, Search Console and conversion tracking.
• Experience managing meaningful digital advertising budgets.
• Strong analytical and numerical ability.
• Must understand the difference between generating traffic/leads and generating profitable sales.
• Experience in furniture, interiors, home improvement, luxury/premium products, real estate or e-commerce will be an advantage.

Responsibilities

• Plan, manage and scale Google Ads and Meta Ads campaigns.
• Manage monthly advertising budgets with focus on ROAS, CPL, CAC and conversions.
• Generate qualified leads for retail, architects, interior designers, hotels, resorts, builders and B2B clients.
• Manage and improve SEO to increase organic rankings and website traffic.
• Optimize the website and landing pages for better conversion rates and lead generation.
• Monitor Google Analytics, Search Console, Meta Business Manager and advertising dashboards.
• Track the complete funnel from ad lead enquiry quotation sale.
• Work closely with the sales team to measure lead quality and revenue.
• Conduct keyword, audience and competitor research.
• Develop retargeting and remarketing strategies.
• Coordinate creatives, product content, social media and campaign requirements.
• Identify new digital channels and growth opportunities.
• Prepare weekly and monthly reports covering spend, leads, CPL, CAC, ROAS, conversions and revenue.
• Continuously test campaigns, audiences, creatives and landing pages to improve performance.

Skills

Digital marketing

Analytical skills

Lead generation

Budget management

Tools

Google Ads

Meta Ads

Google Analytics

Search Console

Job description

Digital Growth Manager

Company: Outdoor Studio LLP
Location: Bengaluru, Karnataka
Department: Marketing & Growth
Employment Type: Full-Time

Job Summary

Outdoor Studio LLP™ is looking for a performance-driven Digital Growth Manager to lead our digital marketing, online lead generation and e-commerce growth. The candidate will be responsible for generating high-quality sales leads and measurable revenue through digital channels.

Key Responsibilities

• Plan, manage and scale Google Ads and Meta Ads campaigns.
• Manage monthly advertising budgets with strong focus on ROAS, CPL, CAC and conversions.
• Generate qualified leads for retail, architects, interior designers, hotels, resorts, builders and B2B clients.
• Manage and improve SEO to increase organic rankings and website traffic.
• Optimize the website and landing pages for better conversion rates and lead generation.
• Monitor Google Analytics, Search Console, Meta Business Manager and advertising dashboards.
• Track the complete funnel from ad lead enquiry quotation sale.
• Work closely with the sales team to measure lead quality and actual revenue generated.
• Conduct keyword, audience and competitor research.
• Develop retargeting and remarketing strategies.
• Coordinate creatives, product content, social media and campaign requirements.
• Identify new digital channels and growth opportunities.
• Prepare weekly and monthly reports covering spend, leads, CPL, CAC, ROAS, conversions and revenue.
• Continuously test campaigns, audiences, creatives and landing pages to improve performance.

Candidate Requirements

• 3–6 years of relevant digital/performance marketing experience.
• Strong hands‑on experience with Google Ads and Meta Ads.
• Good understanding of SEO, Google Analytics, Search Console and conversion tracking.
• Experience managing meaningful digital advertising budgets.
• Strong analytical and numerical ability.
• Must understand the difference between generating traffic/leads and generating profitable sales.
• Experience in furniture, interiors, home improvement, luxury/premium products, real estate or e-commerce will be an advantage.

Key Performance Indicators (KPIs)

Qualified Leads | CPL | CAC | ROAS | Conversion Rate | Organic Traffic | Revenue Generated from Digital Channels

What We Are Looking For

We are looking for someone who can take ownership of digital growth, not simply manage social media. The role requires a person who can analyse numbers, identify opportunities, aggressively optimise campaigns and consistently improve the company's digital sales pipeline.