Growth Marketer

Elevate Now; Bengaluru; On-site; INR 223,200 - 334,800; Full time

Job summary

A health-tech startup is seeking a Growth Hacker & CRO Lead to drive end-to-end growth strategies. This role involves optimizing conversion funnels, leading experimentation, and improving growth rates through data analysis and consumer psychology. Candidates should have 5–10 years of relevant experience, a proven track record in conversion optimization, and strong communication skills. Join a dynamic team to help shape the future of medical weight loss programs.

Qualifications

• 5–10 years of experience in growth, CRO, performance marketing, or experimentation roles.
• Strong understanding of data, user psychology, funnel mechanics, and CRO principles.
• Proven track record of improving conversion rates in health-tech or high-velocity funnel businesses.

Responsibilities

• Conduct funnel audits and improve conversion across various touchpoints.
• Set up structured experimentation roadmap and scale successful experiments.
• Optimize landing pages and onboarding flows in collaboration with design teams.
• Improve CRM flows and build personalized customer journeys.
• Own and interpret marketing and product analytics.
• Identify and scale new acquisition channels.
• Align with cross-functional teams on growth priorities.

Skills

Growth hacking

Conversion Rate Optimization (CRO)

Data analysis

User psychology

A/B testing

Performance marketing

Product growth

Tools

Analytics platforms

CRM systems

Heatmaps

Landing page tools

Job description

Elevate Now is building the future of medical weight loss through science-backed care and personalized programs. We are hiring a Growth Hacker & CRO Lead to own our end-to-end growth engine—optimizing funnels, improving conversion rates, leading experimentation, and unlocking scalable, predictable growth, marketing, and consumer psychology.

Key Responsibilities

1. Funnel Ownership & CRO (Conversion Rate Optimization)

• Conduct deep funnel audits to identify friction points and drop-offs.
• Improve conversion across landing pages, ads, CRM journeys, product flows, and sales touchpoints.
• Build and run A/B tests, copy experiments, UX experiments, incentive tests, and journey optimizations.

2. Growth Experiments & Rapid Testing

• Set up a structured experimentation roadmap across channels.
• Test new growth levers: channels, creatives, workflows, offers, automation, and behaviours.
• Scale experiments that improve CAC, activation rates, conversions, and LTV.

3. Website, Landing Page & Product Optimization

• Rebuild and optimize landing pages with strong narrative, UX, and persuasion psychology.
• Use heatmaps, scroll depth, click maps, and session replays to uncover insights.
• Work with product and design teams to improve onboarding flows, sign‑ups, consult booking, and checkout journeys.

4. CRM, Automation & Retention

• Optimize all CRM flows: lead nurturing, consult reminders, no‑show recovery, trial → paid conversion, reactivation.
• Build personalised journeys using segmentation, triggers, and behaviour mapping.
• Improve DAU/WAU, consult completion rate, and repeat program purchases.

5. Growth Analytics & Attribution

• Own and interpret marketing + product analytics:
• Lead quality, CAC, RC, consult rate, no‑show rate
• Funnel conversion % at every stage
• Cohorts, retention, activation, and LTV
• Present actionable insights to leadership weekly.

6. New Growth Channels

• Identify and scale new acquisition channels—SEO, partnerships, communities, affiliates, micro‑influencers, referral loops.
• Build repeatable playbooks for scalable growth motions.

7. Cross‑Functional Leadership

• Work with product, sales, clinical, performance marketing, and content teams to align on growth priorities.
• Serve as the growth owner for all strategic decisions, experiments, and performance KPIs.

Requirements

• 5–10 years of experience in growth, CRO, performance marketing, product growth, or experimentation roles.
• Strong understanding of data, user psychology, funnel mechanics, and CRO principles.
• Hands‑on experience with A/B testing tools, analytics platforms, heatmaps, landing page tools, and CRM systems.
• Proven track record of improving conversion rates in D2C, health‑tech, consumer internet, or high‑velocity funnel businesses.
• Ability to think analytically, execute fast, and manage complex cross‑functional workflows.
• Strong communication and storytelling skills for presenting insights to leadership.