Lead - Search & Personalization, Digital...

PeopleStrong; India; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

PeopleStrong is seeking a data-driven Lead – Search & Personalization to drive CRO across our digital channels. You will analyze user journeys, run experiments, and implement optimization strategies to boost conversions and revenue.

You will work with Marketing, Product, Design and Tech teams to deliver evidence-based improvements and a seamless mobile experience. The role requires 7-10 years of CRO or related experience, MBA from a reputed college, and a strong analytical mindset with

Qualifications

• MBA from reputed college.
• 7-10 years of experience in CRO, Growth Marketing, E-commerce Analytics, or Digital Marketing.
• Proven track record of improving conversion rates and online revenue.

Responsibilities

• Analyze customer journeys and identify conversion bottlenecks.
• Design, execute, and evaluate A/B and multivariate tests.
• Collaborate with Marketing, Product, Design, Technology, and Merchandising teams to implement CRO initiatives.
• Improve mobile-first optimization and checkout experience.
• Track and report on key conversion metrics across channels.

Skills

A/B testing

CRO

Conversion optimization

Education

MBA

Job description

Lead - Search & Personalization, Digital...

ABG110015

• Apparels
• Karnataka

Posted On 13 Aug 2026

End Date 23 Sep 2026

Required Experience 5 - 10 years

Basic Section

No. Of Position 1

Grade 8

Level Group Manager

Organisational

BUSINESS Apparels

BUSINESS_UNIT-1 Madura Fashion and Lifestyle

BUSINESS_UNIT-2 MFL Support Functions

BUSINESS_UNIT-3 MFL Support Functions

DEPARTMENT-1 Digital

Country India

Function Digital

Skills

Skill

A/B testing CRO Conversion Optimization

Post Graduate

CERTIFICATION

Job Description

Job Title: Lead – Search & Personalization

Location

Department

Growth Marketing / E-commerce

Reports To

D2C Head

Job Summary

We are seeking a results-driven Conversion Rate Optimization (CRO) Manager to enhance customer acquisition and maximize website conversion performance across our D2C channels. The role will be responsible for analysing customer behaviour, identifying friction points in the user journey, conducting experiments, and implementing optimization strategies to improve conversion rates, customer experience, and revenue growth.

The ideal candidate should possess strong analytical skills, expertise in web analytics tools, A/B testing methodologies, and a deep understanding of e-commerce customer behaviour.

Key Responsibilities

Website & Funnel Optimization

• Analyze customer journeys and identify conversion bottlenecks.
• Optimize landing pages, product detail pages (PDPs), cart, and checkout flows.
• Improve user experience (UX) and website performance across desktop and mobile platforms.
• Monitor and improve key conversion metrics throughout the sales funnel.
• Design, execute, and evaluate A/B and multivariate tests.
• Develop data-backed hypotheses for website improvements.
• Measure test performance and provide actionable recommendations.
• Maintain a testing roadmap aligned with business objectives.

Analytics & Insights

• Track and analyze website performance using Google Analytics 4 (GA4), Adobe Analytics, Mixpanel, or similar tools.

Customer Behaviour Analysis

• Leverage heatmaps, session recordings, surveys, and customer feedback to identify improvement opportunities.
• Analyze customer segmentation and behavioral patterns.
• Collaborate with Customer Experience teams to address conversion barriers.

Cross-Functional Collaboration

• Partner with Marketing, Product, Design, Technology, and Merchandising teams.
• Ensure optimization initiatives align with acquisition and retention strategies.
• Work closely with developers and UX designers to implement CRO recommendations.
• Drive mobile-first optimization initiatives.
• Improve mobile usability, page load speeds, and checkout experience.
• Enhance conversions from app and mobile web traffic.

Required Qualifications

Education

• MBA from Reputed College

Experience

• 7-10 years of experience in CRO, Growth Marketing, E-commerce Analytics, or Digital Marketing.
• Proven track record of improving conversion rates and online revenue.