Web Retention Marketing (1-3 Years)

Schbang; Mumbai Suburban; On-site; INR 600,000 - 800,000; Full time

Job summary

A digital marketing agency in Mumbai is seeking a Growth Executive focused on Conversion Rate Optimization. The ideal candidate will leverage their analytical abilities and creative problem-solving skills to optimize user experiences and drive measurable results. Responsibilities include conducting A/B tests, analyzing data, and collaborating with design and development teams to enhance engagement. This full-time position offers a dynamic work environment for an aspiring professional in marketing and analytics.

Qualifications

• 1+ years of experience in CRO, analytics, or growth-focused roles.
• Hands-on experience with A/B and multivariate tests.
• Strong grasp of digital marketing channels.

Responsibilities

• Own and execute the CRO roadmap with testing and analysis.
• Audit user journeys and propose optimization improvements.
• Collaborate with teams to implement UX/UI changes.

Skills

CRO strategies

Data analysis

User experience optimization

Analytical thinking

Communication skills

Education

Bachelor’s/Master’s degree in Marketing or Business Analytics

Tools

VWO

Hotjar

Google Optimize

GA4

Mixpanel

Job description

Senior Human Resource Executive || IT /Technical Recruitment || Digital Media Hiring

Web Retention Marketing (1–3 Years)

Job Summary

We are seeking a Conversion Rate Optimization (CRO)-driven Growth Executive who can combine analytical thinking with creative problem-solving to deliver measurable business impact. In this role, 60% of your focus will be on CRO strategies and execution—optimizing digital journeys, experiments, and user experiences—while 40% will be on data analysis to uncover insights, track performance, and guide decision-making.

Key Responsibilities

Conversion Rate Optimization

• Own the CRO roadmap—design, execute, and analyze A/B tests, multivariate experiments, and landing page optimizations.
• Audit user journeys across web and mobile to identify conversion barriers and propose improvements.
• Leverage tools like VWO, Hotjar, Google Optimize, and Mixpanel to measure and enhance user flows.
• Collaborate with design and development teams to implement UX/UI changes that improve engagement and conversions.
• Develop and manage CRO playbooks, frameworks, and testing protocols for repeatable success.
• Optimize key funnel metrics across acquisition, activation, retention, and revenue stages.

Data Analysis & Insights

• Collect, process, and analyze user behavior and marketing performance data using GA4, Mixpanel, and similar analytics tools.
• Build dashboards and reports to track growth metrics, experiment performance, and ROI.
• Identify trends, patterns, and anomalies to recommend actionable strategies.
• Partner with marketing, product, and sales teams to translate data insights into business decisions.
• Monitor SEO, paid media, and retention campaigns for data-driven optimization opportunities.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business Analytics, or a related field.
• 1+ years of experience in CRO, analytics, or growth-focused roles (agency or consulting preferred).
• Proficiency in CRO tools (VWO, Hotjar, Google Optimize) and analytics platforms (GA4, Mixpanel, HubSpot).
• Hands-on experience designing, running, and interpreting A/B and multivariate tests.
• Strong grasp of digital marketing channels (SEO, paid media, retention marketing).
• Advanced Excel/Google Sheets skills; knowledge of SQL or BI tools is a plus.
• Analytical mindset with the ability to interpret complex data and translate it into clear, actionable strategies.
• Excellent communication and collaboration skills; able to work with cross-functional teams.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing, Analyst, and Strategy/Planning
• Industries: Advertising Services, Marketing Services, and Technology, Information and Media