Lead Generation Specialist - Presales

Canvas Craft Media; Chandigarh; On-site; INR 300,000 - 600,000; Full time

Job summary

Canvas Craft Media in Mohali is seeking a Lead Generation Specialist - Presales to identify and qualify new leads via online research, outbound outreach, and professional networks. You will maintain databases, nurture prospects, and schedule meetings or demos for the sales team.

The role requires collaboration with sales and marketing to refine targeting and messaging, and regular reporting on lead quality, conversions, and pipeline status. This is an on-site, full-time position.

Qualifications

• Strong skills in New Leads and Lead Generation, with experience in identifying and qualifying prospective clients.
• Excellent Communication abilities, including clear verbal and written communication for outreach and follow-up.
• Sales-oriented mindset with a focus on presales activities, relationship building, and pipeline development.
• Proficient in Research to gather market information, understand client needs, and analyze competition.
• Comfortable using CRM tools, lead management platforms, and basic office software.
• Ability to work in a fast-paced environment, manage multiple prospects, and meet targets.
• Prior experience in IT services or digital solutions sales is an advantage.
• Bachelor's degree in Business, Marketing, IT, or a related field is preferred.

Responsibilities

• Identify and qualify new leads through online research and outbound outreach.
• Maintain and update lead databases; nurture prospects.
• Schedule meetings or demos for the sales team.
• Collaborate with sales and marketing to refine targeting and messaging.
• Provide regular reporting on lead quality, conversion rates, and pipeline status.

Skills

Lead generation

Excellent communication

Sales mindset

Research and market analysis

CRM tools familiarity

Prospect management

Target achievement

IT services sales advantage

Bachelor's degree in related field

Education

Bachelor's degree in Business, Marketing, IT, or related field

Tools

CRM tools

Lead management platforms

Office software

Job description

Company Description

Canvas Craft Media is a global IT consulting company delivering solutions to businesses, institutes, and individuals. Based in Mohali, the company is rapidly growing in the fields of engineering, digitalization, and branding. Canvas Craft Media focuses on combining technical expertise with creative strategies to help clients strengthen their digital presence and operational efficiency. Team members work in a dynamic environment that values innovation, collaboration, and continuous learning.

Role Description

This is a full-time, on-site Lead Generation Specialist - Presales role based in Mohali. The Lead Generation Specialist will identify and qualify new leads through online research, outbound outreach, and engagement via email, phone, and professional networks. The role includes maintaining and updating lead databases, nurturing prospects, and scheduling meetings or demos for the sales team. The specialist will collaborate closely with sales and marketing teams to refine targeting, improve messaging, and support presales activities. Regular reporting on lead quality, conversion rates, and pipeline status will also be part of the day-to-day responsibilities.

Qualifications

• Strong skills in New Leads and Lead Generation, with experience in identifying and qualifying prospective clients.
• Excellent Communication abilities, including clear verbal and written communication for outreach and follow-up.
• Sales-oriented mindset with a focus on presales activities, relationship building, and pipeline development.
• Proficient in Research to gather market information, understand client needs, and analyze competition.
• Comfortable using CRM tools, lead management platforms, and basic office software.
• Ability to work in a fast-paced environment, manage multiple prospects, and meet targets.
• Prior experience in IT services or digital solutions sales is an advantage.
• Bachelor's degree in Business, Marketing, IT, or a related field is preferred.