Prospecting and Lead Qualification Expert

IBR InfoTech; Indore District; On-site; INR 500,000 - 1,000,000; Full time

Job summary

A growing IT services company is seeking a Lead Generation Specialist to enhance B2B marketing efforts. The ideal candidate will have 2–5 years of experience in lead generation, proficiency with LinkedIn Sales Navigator, and excellent communication skills. Responsibilities include managing email campaigns and conducting cold calls to engage potential clients. This full-time position offers an opportunity to thrive in a collaborative environment.

Qualifications

• 2–5 years of proven experience in B2B lead generation for IT services or technology solutions.
• Strong understanding of technology products and services (mobile, web, AI solutions).
• Excellent communication skills (written and verbal).

Responsibilities

• Research and identify potential prospects using LinkedIn Sales Navigator and other B2B databases.
• Create, manage, and execute email marketing campaigns to generate interest.
• Conduct cold calling campaigns to connect with decision‑makers.

Skills

B2B lead generation

Email marketing

Cold calling

LinkedIn Sales Navigator

CRM systems

Analytical skills

Tools

Email marketing tools

LinkedIn Sales Navigator

Job description

Prospecting and Lead Qualification Expert

📌 Job Title: Lead Generation Specialist (B2B marketing)

IBR Infotech is a growing IT services company specializing in cutting‑edge web and mobile application development. We collaborate with businesses globally to deliver robust, scalable, and custom digital solutions. As we continue to expand, we are looking for a skilled Email Marketer to strengthen our B2B lead generation efforts.

The Lead Generation Specialist will be responsible for identifying, engaging, and qualifying potential clients through multiple channels, including LinkedIn Sales Navigator, email campaigns, cold calling, social media, and online portals. The role requires a strong understanding of technology solutions and excellent communication skills to engage with C‑level executives and decision‑makers.

Key Responsibilities:

• Research and identify potential prospects using LinkedIn Sales Navigator, Crunchbase, ZoomInfo, and other B2B databases.
• Create, manage, and execute email marketing campaigns to generate interest.
• Conduct cold calling campaigns to connect with decision‑makers and set up meetings for sales managers.
• Leverage social media platforms (LinkedIn, X, etc.) to connect with and nurture leads.
• Track, maintain, and update lead data in the CRM system.
• Collaborate with the sales team to develop targeted outreach strategies.
• Achieve and exceed weekly/monthly lead generation and meeting setup targets.
• Continuously explore new channels and tools for lead sourcing.

Required Skills & Experience:

• 2–5 years of proven experience in B2B lead generation for IT services or technology solutions.
• Hands‑on experience with LinkedIn Sales Navigator, email marketing tools, CRM systems, and cold calling.
• Strong understanding of technology products and services (mobile, web, AI solutions).
• Excellent communication skills (written and verbal).
• Ability to generate leads independently and work towards aggressive targets.
• Good analytical and research skills for identifying the right prospects.

Seniority level

• Mid‑Senior level

Employment type

• Full-time
• IT Services and IT Consulting

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