Lead Generation Executive

Recruitment Freelancing; Chennai District; On-site; INR 420,000 - 660,000; Full time

Job summary

Recruitment Freelancing in Chennai (Perungudi) invites a Lead Generation & Pre Sales Specialist to join our on-site team. With 2–3 years of experience, you will identify, engage and qualify prospective clients for IT solutions across international markets. MBA is required with 65%+ in UG/PG.

Responsibilities include generating qualified leads, scheduling demos, and maintaining CRM data. Strong research, communication, and team collaboration are essential.

Qualifications

• MBA in Marketing or Bachelor's degree in Business Administration, IT, or related discipline.
• 65%+ in UG and PG throughout studies.

Responsibilities

• Identify and research potential clients through LinkedIn, industry databases, company websites, and other online sources.
• Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital prospecting channels.
• Build and maintain a healthy pipeline of prospects across target international markets.
• Qualify leads based on defined criteria (budget, authority, need, timeline) before handing off to the sales team.
• Schedule discovery calls and product demos for the sales/pre-sales team.
• Maintain accurate and up-to-date records of leads, activities, and outcomes in the CRM.
• Conduct market research to identify new business opportunities, verticals, and target accounts.
• Craft personalized outreach messages and email sequences that resonate with target personas.
• Collaborate closely with sales and marketing teams to refine targeting and messaging strategies.
• Track and report on lead generation metrics (response rates, conversion rates, pipeline value).

Skills

Lead generation

Prospecting

LinkedIn Navigator

Email outreach

CRM proficiency

Research skills

Communication

IT services knowledge

Cloud tech

Analytics mindset

Education

MBA in Marketing

Bachelor's in Business Administration/IT

Tools

HubSpot

Salesforce

Zoho

Job description

Lead Generation & Pre Sales Specialist

Location : Chennai - Perungudi

Work Mode : WFO

Shift Timing : General

Experience: 2 to 3 Years

Qualification: MBA

Notice Period - Immediate joiner / 15 days

We are looking for a driven and target-oriented Lead Generation Specialist to identify, engage, and qualify prospective clients for our IT solutions and services. The ideal candidate will have strong research skills, a knack for identifying decision-makers, and the ability to build the top of our sales funnel through outbound and inbound prospecting across international markets.

Key Responsibilities

• Identify and research potential clients through LinkedIn, industry databases, company websites, and other online sources.
• Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital prospecting channels.
• Build and maintain a healthy pipeline of prospects across target international markets.
• Qualify leads based on defined criteria (budget, authority, need, timeline) before handing off to the sales team.
• Schedule discovery calls and product demos for the sales/pre-sales team.
• Maintain accurate and up-to-date records of leads, activities, and outcomes in the CRM.
• Conduct market research to identify new business opportunities, verticals, and target accounts.
• Craft personalized outreach messages and email sequences that resonate with target personas.
• Collaborate closely with sales and marketing teams to refine targeting and messaging strategies.
• Track and report on lead generation metrics (response rates, conversion rates, pipeline value).

Required Qualifications

• MBA in Marketing or Bachelor's degree in Business Administration, IT, or related discipline.
• Academic performance of 65% and above throughout UG and PG.

Experience Requirements 1 to 3 years of experience in:

• Lead Generation / Demand Generation
• Inside Sales or Business Development
• International Outbound Prospecting
• CRM-driven Sales Support

Required Skills

• Strong understanding of lead generation and outbound prospecting techniques.
• Hands-on experience with LinkedIn Sales Navigator, email outreach tools, or similar prospecting platforms.
• Excellent verbal and written communication skills.
• Ability to research and identify key decision-makers within target organizations.
• Working knowledge of CRM tools (e.g., HubSpot, Salesforce, Zoho).
• Good understanding of IT services, software solutions, cloud technologies, or digital transformation offerings.
• Strong analytical mindset with the ability to prioritize high-potential leads.
• Proficiency in Microsoft Office Suite.

Preferred Competencies

• Persistent, resilient, and target-driven approach.
• Strong objection-handling and rapport-building skills.
• Ability to work independently in a fast-paced environment.
• Self-motivated with a strong customer-centric mindset.
• Familiarity with sales engagement platforms (e.g., Apollo, Outreach, Lemlist) is a plus.

Selection Criteria

• Bachelor's/MBA Degree
• 1 to 3 Years of Relevant Lead Generation / Inside Sales Experience
• UG & PG Academic Score Above 65%
• Strong Prospecting and Research Skills
• Experience with CRM and Outreach Tools
• Excellent Communication Skills